Astronaut
General Information about #293B78
The hexadecimal color code #293B78, also known as Astronaut, represents a dark shade of blue-purple on the RGB color model. It is composed of 16.08% red, 23.14% green, and 47.06% blue. In the RGB (red, green, blue) system, #293B78 is described as (41, 59, 120). In a CMYK (cyan, magenta, yellow, black) system, it is composed of 66% yellow, 51% magenta, 0% cyan and 53% black. Its hue angle is 223.1 degrees, its saturation is 49.1% and its lightness is 31.6%. This color is often associated with qualities such as intelligence, stability, and depth. It is a versatile color that can be used in a variety of design contexts.
The color #293B78, also known as Astronaut, presents some accessibility challenges. Its relatively low lightness value can result in insufficient contrast when used with text, particularly smaller font sizes. To ensure readability for users with visual impairments, it's crucial to pair this color with significantly lighter shades for text or interface elements. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text (14pt bold or 18pt regular) to meet WCAG AA standards. Utilizing contrast checking tools during the design phase is highly advisable to verify compliance and optimize the user experience. Consider using a lighter tint or shade of the base color to improve accessibility without drastically changing the overall aesthetic. Additionally, avoid relying solely on color to convey important information, as colorblind users may not be able to differentiate it from other colors.
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Applications
Web Design
In web design, #293B78 can be effectively used for headers, navigation bars, or background accents to create a sophisticated and professional look. Its deep hue evokes feelings of trust and stability, making it suitable for websites in the finance, technology, or education sectors. However, due to its darkness, it is crucial to use it sparingly and ensure sufficient contrast with text and other elements to maintain readability and accessibility. Consider using it in conjunction with lighter complementary colors to balance the overall design and avoid a heavy or overwhelming feel. It can also be effective for creating a sense of depth and hierarchy in the user interface.
Interior Design
In interior design, Astronaut can be employed to create a calming and sophisticated atmosphere in bedrooms or studies. Its deep blue undertones promote relaxation and focus, making it ideal for spaces where concentration and tranquility are desired. When using this color on walls, it's important to balance it with lighter furniture and decor to prevent the room from feeling too dark or enclosed. Accents of brighter colors, such as gold or white, can add a touch of elegance and contrast. Textiles and textures can also play a crucial role in adding depth and visual interest to the space. It can be used for accent walls or statement pieces to add a touch of sophistication.
Branding
In branding, #293B78 can be used to convey trust, stability, and sophistication. It is suitable for companies in the finance, technology, or consulting industries. The color can be incorporated into logos, websites, and marketing materials to create a cohesive brand identity. It is important to consider the target audience and the overall message that the brand wants to convey when using this color. The color pairs well with lighter shades to create a visually appealing and balanced brand presence.