Cloud Burst
General Information
The hexadecimal color #293354, also known as Cloud Burst, is a dark, muted shade of blue-gray. In the RGB color model, it is composed of 16.08% red, 20% green, and 32.94% blue. The CMYK representation is 0.51 cyan, 0.39 magenta, 0 orange-yellow and 0.67 black. This color's subdued nature makes it a popular choice for backgrounds and elements where a subtle and sophisticated feel is desired. It conveys a sense of stability, trustworthiness, and calmness. Its relative low brightness makes it necessary to consider accessibility when choosing font colors and visual elements, especially for user interfaces.
The color #293354, also known as Cloud Burst, presents some accessibility challenges, especially when used as a background for text. Due to its dark nature, it requires light-colored text to ensure sufficient contrast for readability. A contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text, according to WCAG guidelines. Using a lighter color for text, such as a shade of white or light gray, is crucial. When used for interactive elements like buttons or links, consider adding visual cues like underlines or borders to enhance recognizability, as color alone might not be sufficient for users with visual impairments. Ensure that all interactive elements using #293354 are keyboard accessible and provide clear focus indicators. Thoroughly test color combinations with accessibility evaluation tools to avoid unintentionally excluding people with color blindness or low vision.
Shades
Digital Color Formats
Alternative colors
Applications
Website Background
Cloud Burst (#293354) can be effectively used as a primary background color for websites aimed at corporate or professional audiences. Its dark, subdued tone conveys sophistication and stability. To create a visually appealing and accessible design, pair it with light-colored text and strategically placed accent colors. The key is to balance its darkness with elements that provide visual clarity and prevent a sense of heaviness. Use white or very light shades of gray for text and avoid using too many other dark colors in the design.
Fashion and Interior Design
This color works well in fashion for creating elegant and understated pieces. It can be used for dresses, suits, or outerwear, often paired with neutral or metallic accents. In interior design, #293354 can be used for walls in studies or home offices to create a focused and calming atmosphere. Pairing it with natural wood tones and soft lighting enhances its appeal. It should be balanced with lighter elements to avoid making the space feel too dark or enclosed.
Branding and Corporate Identity
Cloud Burst is a great color for creating professional and trustworthy branding materials. Its dark hue evokes feelings of stability and expertise. It works well for logos, business cards, and other marketing collateral, especially in industries such as finance, law, and technology. When using #293354 in branding, it's important to ensure that the design is clean and minimal to effectively convey the brand's message. Complementary colors, such as a muted gold or a light grey, can be used as accents to add visual interest.