Jacksons Purple
General Information
The hex color #292D98, also known as Jackson's Purple, is a deep, saturated shade of purple. It belongs to the blue-violet color family and evokes feelings of royalty, sophistication, and mystery. In the RGB color model, it is composed of 16.08% red, 17.65% green, and 59.61% blue. In the CMYK color model, it consists of 73% cyan, 70% magenta, 0% yellow, and 40% black. This color is often associated with creativity, spirituality, and luxury. Its rich and intense nature makes it suitable for applications where a sense of depth and elegance is desired. Understanding the color's properties and cultural associations is crucial for effectively using it in design and art.
The color #292D98, a deep, saturated purple, presents some accessibility challenges, particularly concerning color contrast. When used as a background, it requires light-colored text to ensure readability. A contrast ratio of at least 4.5:1 is recommended for body text and 3:1 for large text elements according to WCAG guidelines. Careful consideration must be given to the text size, font weight, and overall layout to maximize readability. When used for interactive elements like buttons or links, sufficient visual cues beyond color alone should be provided to assist users with color vision deficiencies. Utilizing patterns, underlines, or icons can significantly improve the usability for all users. Testing the color combination with accessibility tools is highly recommended to validate sufficient contrast and adherence to accessibility standards. Furthermore, ensure that the color does not convey critical information without alternative indicators.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #292D98 can be employed to create a sophisticated and luxurious feel. It works well in headers, backgrounds, and accents where a touch of elegance is desired. Consider using it in combination with lighter colors to create a balanced and visually appealing interface. It can also be used as the primary brand color for companies wanting to convey innovation, luxury, and creativity. When used in data visualization, it is advisable to use this color sparingly for categorical data representation due to contrast challenges, opting instead for labels or other visual aids for clarity.
Fashion and Interior Design
In fashion, #292D98 can be used for evening gowns, formal wear, or statement pieces. It provides a bold yet refined look. It can be paired with silver or gold accessories to enhance its luxurious appeal. In interior design, this shade can be incorporated as an accent wall color, upholstery, or decorative accessories like cushions and throws. It creates a sense of depth and drama in a room, working well in studies, bedrooms, or living rooms where a sense of relaxation and creativity is desired.
Branding
Within branding, #292D98 conveys a sense of sophistication and mystery, which makes it a good color choice for brands which are luxury or related to creative endeavors. When used in logos and marketing materials, this color will catch the eye.