Jacksons Purple
General Information about Jackson's Purple
Jackson's Purple, with the hexadecimal code #2923A3, is a deep, saturated shade of purple that evokes feelings of creativity, mystery, and luxury. This color is a blend of blue and red hues, with a strong dominance of blue, giving it a cool undertone. In the RGB color model, it consists of 16.1% red, 13.7% green, and 63.9% blue. In the CMYK color model, it is composed of 75% cyan, 78% magenta, 0% yellow, and 36% black. This color is not very common in nature, which contributes to its unique and intriguing appeal. It's often used to create a sense of sophistication and elegance, and it can be found in various applications, from web design to fashion.
The hex color #2923A3, also known as Jackson's Purple, presents some accessibility challenges, particularly for users with visual impairments. Its luminance is relatively low, which means that text rendered in this color against a white background may not provide sufficient contrast for readability. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. When using #2923A3 for text, it's crucial to pair it with a very light color such as white or a pale yellow to ensure that the contrast ratio meets accessibility standards. Furthermore, avoid using this color for essential user interface elements or interactive components without careful consideration of the contrast. Providing alternative color schemes or high-contrast modes can also enhance accessibility for users with different visual needs. Thoroughly testing color combinations with accessibility tools is recommended to validate the design's usability for all users.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Jackson's Purple can be used to create a sophisticated and elegant aesthetic. It can be applied to headings, buttons, and background accents to add depth and visual interest. When combined with complementary colors like yellow or gold, it creates a striking contrast. In user interfaces, use this color sparingly to highlight key interactive elements, ensuring sufficient contrast for readability and accessibility. The color evokes feelings of creativity, luxury, and mystery, making it suitable for brands related to arts, entertainment, or high-end products.
Beauty
In the beauty industry, Jackson's Purple can be incorporated into makeup palettes, packaging designs, and promotional materials. It is often associated with luxury, sophistication, and creativity. The color can be used in eyeshadows, eyeliners, and nail polishes to add a touch of elegance and intrigue. When used in packaging, it can create a sense of exclusivity and high quality, attracting customers seeking premium beauty products. Mixing it with lighter shades or metallic finishes can enhance its appeal and create stunning visual effects.
Fashion
Jackson's Purple is great to be used in the fashion industry, specifically for clothing, accessories, and branding. This deep color evokes feelings of creativity and royalty, making it perfect for high-end clothing lines, evening wear, or statement accessories. It can be paired with neutral colors like gray, black, or white for a sophisticated look, or combined with bold colors like yellow or red for a daring, fashion-forward statement. This color can also influence brand identity and marketing strategies, communicating an image of luxury, originality, and artistic inspiration.