Jacksons Purple
General Information about Jacksons Purple
Jacksons Purple, represented by the hexadecimal color code #291E96, is a deep and intense shade of purple. It is composed of 16.1% red, 11.8% green, and 58.8% blue. This color falls into the blue-purple family, known for its association with royalty, wisdom, and creativity. Historically, purple dyes were rare and expensive, making them a symbol of status and power. In color psychology, dark purples like Jacksons Purple often evoke feelings of mystery, sophistication, and spirituality. In web design and graphic arts, Jacksons Purple can be used to create a sense of depth and elegance. However, due to its low luminance, it is essential to consider its contrast with other colors to ensure readability and accessibility. It's a color that can add a unique touch to designs but requires careful planning for effective implementation.
The color #291E96, also known as Jacksons Purple, presents significant accessibility challenges. Its dark hue results in low contrast against lighter backgrounds, which can be problematic for users with visual impairments. According to WCAG guidelines, sufficient contrast ratios are crucial for readability and usability. For standard text (AA level), a contrast ratio of 4.5:1 is recommended, while large text requires a ratio of 3:1. Jacksons Purple often fails to meet these standards when paired with common background colors like white or light gray. To improve accessibility, consider using Jacksons Purple sparingly for decorative elements or pairing it with very light colors that ensure adequate contrast. Additionally, avoid using this color for essential information like links or form labels without careful consideration of the contrast ratio. Testing with accessibility tools is essential to validate the color combination’s compliance with accessibility standards, ensuring a more inclusive user experience.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design, Fashion, and Interior Decor
In web design, Jacksons Purple can add a touch of sophistication to website headers, navigation bars, or call-to-action buttons. However, its dark nature necessitates careful consideration of contrast. For fashion, it can be used in evening wear, adding a sense of mystery and elegance. Its regal appearance makes it suitable for accent pieces like scarves or handbags. In interior design, Jacksons Purple can serve as an accent wall color in a study or bedroom, creating a calming and intellectual ambiance. It is also suitable for decorative items like cushions or throws, adding a pop of color to neutral spaces. When used thoughtfully, Jacksons Purple elevates designs, contributing depth and visual appeal.
Branding, Beauty, and Art
Jacksons Purple can be used in branding to create a sense of luxury and exclusivity, especially in industries such as cosmetics, jewelry, or high-end technology. The deep purple hue evokes feelings of sophistication and creativity, making it suitable for logos, packaging, and marketing materials. It works well in the beauty industry for eyeshadows, eyeliners, and nail polishes, providing a bold and dramatic look. Its richness enhances product appeal and creates a sense of indulgence. In the art world, it can be used for abstract paintings and digital art, where the color depth can add emotional intensity and visual impact.
UI, Packaging and Digital Art
In user interface (UI) design, Jacksons Purple can provide visual cues or indicate interactive elements, but only when contrast considerations are carefully accounted for. It might be appropriate for less crucial UI elements. The use of Jacksons Purple for packaging can impart a feeling of richness and opulence. It can be used for luxury goods or products aiming for a high-end image. In the area of digital art, Jacksons Purple can add complexity and depth, especially when simulating twilight or night landscapes. It is also suitable for representing fantasy worlds or otherworldly settings.