Cocoa Brown
General Information
The hexadecimal color code #291E22 represents a dark, muted shade of brown, often referred to as Cocoa Brown. It is composed of 16.08% red, 11.76% green, and 13.33% blue. In the RGB color space, it is relatively low in all three primary colors, resulting in its dark and subdued appearance. This color is commonly associated with warmth, earthiness, and a sense of understated elegance. It is frequently used in design to create a cozy and inviting atmosphere, providing a sense of stability and reliability. Its muted nature allows it to blend well with a wide range of other colors, making it a versatile choice for various applications.
The hex color #291E22, also known as Cocoa Brown, presents some accessibility challenges, particularly regarding color contrast. When used as a background color, it necessitates careful selection of foreground text colors to ensure readability. A light text color, such as white or a very pale yellow, is advisable to achieve sufficient contrast, ideally meeting WCAG (Web Content Accessibility Guidelines) AA standards, which require a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Failure to meet these contrast requirements can render content difficult or impossible to read for users with visual impairments. Additionally, avoid using this color for crucial visual elements such as links or buttons without adequate visual cues, as users may struggle to identify interactive elements.
Shades
Digital Color Formats
Alternative colors
Applications
Web, Interiour, Fashion
Cocoa Brown (#291E22) can be used in website design to create a warm and inviting atmosphere, especially for brands that want to convey reliability and comfort. It works well for backgrounds in sections where you want to emphasize text or other content. In interior design, this color is excellent for accent walls in living rooms or bedrooms, contributing to a cozy and relaxing environment. Furthermore, it can be used in fashion to create elegant and timeless outfits, especially when paired with lighter neutrals or metallic accessories. For branding, this color can be used to evoke feelings of warmth and trust.
Graphic Design
In digital painting and graphic design, Cocoa Brown can serve as a base for earthy tones or as a shading color to add depth and dimension to illustrations. Its muted nature makes it easy to blend with other colors, and it provides a solid foundation for more vibrant hues. Consider using it for natural scenery, portrait backgrounds, or abstract compositions where you want to convey a sense of grounding.
Packaging
Cocoa Brown is a popular choice for packaging design, particularly for products that aim to evoke a sense of naturalness, tradition, or craftsmanship. This color can be used for boxes, labels, and wrappers to create a rustic and earthy feel, making it suitable for items like coffee, chocolate, handmade goods, and organic products. It's often paired with minimalist typography and natural materials to enhance the overall aesthetic.