Jacksons Purple
General Information about Jackson's Purple
The hexadecimal color #291D97, often referred to as Jackson's Purple, is a deep, saturated shade of purple located in the violet-blue region of the color spectrum. It is composed of 16.1% red, 11.4% green, and 59.2% blue. This unique combination creates a color that evokes feelings of royalty, mystery, and sophistication. In color theory, purple is often associated with creativity, wisdom, and spirituality. Historically, purple dyes were expensive to produce, making them a symbol of wealth and power, reserved for royalty and the elite. Jackson's Purple retains this association, making it a popular choice for designs aiming to convey luxury and exclusivity. Its deep tone also lends it a sense of depth and seriousness, suitable for professional and formal contexts.
The color #291D97, also known as Jackson's Purple, presents accessibility challenges due to its dark hue. When used as a background color, it necessitates light text (white or very light shades) to ensure sufficient contrast for readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Using #291D97 with dark text will likely fail these criteria, making content difficult to perceive for users with visual impairments. Therefore, designers should carefully evaluate text and interactive elements' contrast ratios. Tools like contrast checkers can help determine compliance with accessibility standards. It's also advisable to provide alternative color schemes or a user-adjustable contrast setting, allowing individuals to customize their viewing experience based on their specific needs and preferences. Ensuring sufficient contrast is crucial for making web content accessible to all users, including those with low vision or color blindness.
Shades
Digital Color Formats
Alternative colors
A lighter shade that maintains a similar purple tone but offers better contrast against dark text.
A more vibrant purple that can be used as an accent color while providing sufficient contrast when paired with white text.
A softer purple, useful in backgrounds or decorative elements where high contrast is not a primary concern.
Applications
Web Design
In web design, Jackson's Purple (#291D97) can be employed strategically to evoke a sense of sophistication and mystery. It works exceptionally well in creating visually striking headers or call-to-action buttons, particularly on websites targeting luxury brands or creative portfolios. However, careful consideration must be given to contrast ratios when pairing it with text to ensure readability and accessibility. Due to its depth, it's advisable to use it sparingly as a primary background color to avoid overwhelming the user experience.
Fashion and Beauty
In the realm of fashion and beauty, Jackson's Purple can be utilized to craft dramatic and alluring looks. Whether it's an eyeshadow shade for a smoky eye effect, a daring lipstick color, or the central hue of a stunning dress, this deep purple adds an element of intrigue. Its boldness makes it ideal for evening wear or for individuals seeking to make a statement. When using it in clothing, consider pairing it with neutral tones to ensure a balanced and elegant appearance.
Interior Design
In interior design, Jackson's Purple introduces a touch of opulence and refinement. It can serve as an accent wall color in a study or bedroom, creating a calming and sophisticated environment. Alternatively, it can be used in upholstery for accent chairs or throw pillows to add pops of color to a neutral-toned living room. When incorporating it into interior spaces, balance is key. Pairing it with metallics like gold or silver can enhance its luxurious feel, while combining it with lighter shades of gray or beige can prevent the space from feeling too dark or overwhelming.