Jacksons Purple
About Jackson's Purple (#291B99)
Jackson's Purple, represented by the hex code #291B99, is a dark, muted shade of purple that evokes feelings of mystery, sophistication, and creativity. It belongs to the blue-purple color family and possesses a strong, commanding presence. The color is created by mixing blue and red light, with blue dominating the mix, resulting in its characteristic depth. In the RGB color model, #291B99 is composed of 16.1% red, 10.6% green, and 60% blue. The CMYK color model translates to 73% cyan, 82% magenta, 0% yellow, and 40% black. This color is commonly used in design to convey feelings of luxury, wisdom, and spirituality. It is named Jacksons Purple, a color name developed by Jacksons Art Supplies.
The color #291B99, also known as Jackson's Purple, presents significant accessibility challenges, particularly in text-based applications. Its dark hue results in low contrast against common background colors like white, making it difficult for users with visual impairments to read text rendered in this color. To improve accessibility, it is crucial to pair Jackson's Purple with lighter colors, such as shades of yellow, white, or even light grays, to achieve a contrast ratio that meets WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended. When using this color for interactive elements like buttons or links, ensure sufficient visual cues, like borders or hover effects, are in place to aid users with cognitive disabilities. Also, avoid relying solely on color to convey information; supplement it with text labels or icons.
Shades
Digital Color Formats
Alternative colors
A lighter shade of purple that provides better contrast against white backgrounds, improving readability.
A more vibrant purple with increased brightness, suitable for highlighting elements without compromising accessibility.
A lighter alternative that works nicely on dark backgrounds.
Applications
Branding and UI Accents
Jackson's Purple can be effectively used in branding and logo design to convey a sense of luxury, sophistication, and creativity. Its deep and mysterious tone makes it ideal for companies aiming to project an image of innovation and elegance. In user interface design, this color can be employed sparingly for accent elements, such as progress bars, loaders or subtle visual cues to draw the user's attention to important features without overwhelming the overall aesthetic. When used thoughtfully, Jackson's Purple adds a touch of uniqueness and memorability to a brand or digital product.
Fashion and Interior Design
In the realm of fashion, Jackson's Purple can be used as a statement color for dresses, evening wear, or accessories. Its rich hue adds a touch of glamour and drama, making it perfect for special occasions. In interior design, this color can be applied to accent walls, decorative pillows, or art pieces to create a focal point in a room. It pairs well with metallic accents like gold or silver, enhancing its luxurious appeal. Consider using it in spaces where you want to create a sense of depth and intrigue, such as a home office or a reading nook.
Data Visualization
In data visualization, Jackson's Purple can be used to represent different categories or data points on charts and graphs. Its distinctive hue can help distinguish it from other colors, making it easier for viewers to interpret the data. However, it's important to consider colorblindness and ensure that the color is paired with other visual cues, such as labels or patterns, to ensure that the information is accessible to everyone. Use Jackson's Purple strategically to highlight key insights and enhance the overall clarity of your visualizations.