Bastille
General Information about #291A29
The hexadecimal color #291A29, also known as Bastille, is a dark, muted shade of purple. It is composed of 16.1% red, 10.2% green, and 16.1% blue. In the RGB color space, it is represented as rgb(41, 26, 41). This color falls within the cool color family, evoking feelings of sophistication, mystery, and depth. Its subdued nature makes it a versatile choice for various applications, from web design to interior decoration. The perceived darkness requires careful consideration of contrast when used with text or other visual elements to ensure accessibility and readability. Bastille is often associated with elegance and luxury, making it a popular choice for brands aiming to convey a sense of exclusivity and refinement.
The color #291A29, a deep, muted purple, presents significant accessibility challenges, particularly concerning color contrast. When used as a background color, it necessitates very light text to ensure readability for individuals with visual impairments. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text to meet WCAG guidelines. It's crucial to avoid pairing this color with dark shades or colors of similar luminosity. Moreover, providing alternative visual cues, such as underlines or icons, alongside color differences, can further enhance accessibility for users with color blindness. Thoroughly testing the color combination with accessibility evaluation tools is essential to identify and rectify any potential issues. Furthermore, consider offering high-contrast themes or user-customizable color options to cater to diverse user needs and preferences.
Shades
Digital Color Formats
Alternative colors
A lighter shade of purple that provides better contrast against white text.
A neutral gray that can be used as a background color, offering good contrast with both light and dark text.
A dark variant, offering a slightly different aesthetic while remaining in the same tonal range.
Applications
Elegant Web Design and Branding
In web design, #291A29 can serve as a sophisticated background color for headers or footers, particularly in websites aiming for a luxurious or mysterious feel. However, careful attention must be paid to the text color used on top of it to ensure sufficient contrast. The color can also be employed in subtle accents or as a secondary color in a broader color palette. In branding, Bastille can evoke feelings of elegance and exclusivity. It is well suited for logos and other branding materials for businesses in industries such as beauty, fashion, or high-end retail where a sense of sophistication is desired.
Interiors and Fashion
In interior design, this color is suitable for creating a cozy reading nook, a dimly lit home theater, or even accent walls that bring a unique, rich color that can act as a neutral to a space. It pairs well with metallic colors like gold or silver, or even lighter shades of pink and purple to brighten it up. You could use this dark hue in fashion to bring an air of mystique to an outfit. Bastille can work as the dominant color in a simple dress, or as a subtle accent on the lapels of a suit.
Beauty and Cosmetic Packaging
In the beauty industry, Bastille (#291A29) can lend an air of sophisticated mystery to packaging and product design. Imagine an eyeshadow palette with smoky, jewel-toned shades, the compact adorned with a Bastille-colored finish. The deep, muted purple can represent luxury and exclusivity, attracting customers seeking a sense of refined elegance. Similarly, in marketing materials, a Bastille-colored background could create a dramatic and alluring backdrop for showcasing makeup products, emphasizing their depth and richness. The color's inherent darkness would also visually recede, further pushing the products into focus.