Dark Blue
General Information about #290CCA
Hex color code #290CCA represents a dark shade of blue in the RGB color model. It's composed of 16.08% red, 4.31% green, and 80.39% blue. In the realm of color theory, #290CCA is often associated with feelings of depth, stability, and trust. Dark blue hues are frequently utilized to convey a sense of authority, making them a popular choice for corporate branding and official settings. When working with #290CCA, it's crucial to consider its relatively low luminance value, which affects its usability in user interfaces. Proper contrast ratios must be ensured, especially when using this color for text or interactive elements, to maintain readability and accessibility for all users. The color can have a modern, yet serious tone.
The color #290CCA, a deep, dark blue, presents some accessibility challenges, especially when used for text or interactive elements. Due to its low luminance, it provides insufficient contrast against light backgrounds, making it difficult for users with visual impairments to read. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. This dark blue likely falls short of these recommendations when paired with standard white or light-colored backgrounds. To improve accessibility, consider using #290CCA with very light text (almost white) or pairing it with a much lighter shade of blue or a complementary color like yellow for backgrounds. Providing sufficient contrast is crucial for users with low vision, color blindness, and those browsing in bright light conditions. Implementing a color contrast checker is highly advisable during the design process to ensure compliance with accessibility standards and to create a more inclusive user experience.
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Applications
Financial Website Design
This dark blue can be used to create a sense of trust and authority in a financial institution's website design. It evokes stability and reliability, which are important attributes for attracting and retaining customers. The color can be implemented in the website's header, footer, and as a background for call-to-action buttons. The dark blue combined with a clean, modern layout can reinforce the brand's professional image and build confidence among users navigating the site and accessing financial services.
High-End Skincare Packaging
In the beauty and cosmetics industry, #290CCA can be used to package high-end skincare products targeting a mature audience. The dark blue represents sophistication and elegance, aligning with the desire for premium and effective anti-aging solutions. The color can be used on the product packaging itself, as well as in the branding and marketing materials. This reinforces the product's value and positioning in the market as a luxurious and trustworthy option for consumers seeking advanced skincare benefits. The packaging can feature gold or silver accents to further enhance the premium aesthetic.
Jewelry display background
In fashion, #290CCA, which is a dark blue, can be a good background color for showcasing jewelry. The color doesn't distract from the jewelry, allows other colors to pop, and presents a general sense of style.