Kilamanjaro
General Information about #290A00
The hexadecimal color code #290A00 represents a very dark shade of brown, often described as a deep reddish-brown or dark maroon. In the RGB color model, #290A00 consists of 16.08% red, 3.92% green, and 0% blue. When represented in the CMYK color model, it is composed of 0% cyan, 75.86% magenta, 100% yellow, and 83.92% black. This color falls within the range of earth tones and exudes a sense of warmth, depth, and subtle richness. Colors like this are often associated with feelings of stability, reliability, and tradition. The color is named Kilamanjaro, after a volcano in Tanzania. Kilamanjaro has a very low saturation and luminance value, which is the reason why it appears to be so dark. Therefore it should be used together with brighter colors to improve visibility.
The color #290A00, a very dark reddish-brown, presents significant accessibility challenges. Its extremely low luminance results in poor contrast against most background colors, especially white and light shades. Text or interactive elements using this color are likely to be difficult or impossible for users with visual impairments, including those with low vision or color blindness, to perceive. Web Content Accessibility Guidelines (WCAG) require a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text against its background. #290A00 would likely fail these tests against almost any practical background color. To improve accessibility, consider using lighter text on this dark background or, preferably, using this color sparingly and only for decorative elements that don't convey critical information. Ensuring sufficient contrast is essential for inclusive design.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade that provides better contrast while maintaining a similar aesthetic.
A more saturated brown which is also more visible and can be used to highlight elements more effectively.
A lighter more neutral color. It blends into the background easier, but is easier to see than the original
Applications
Vintage Web Design & Interior Accents
This deep, dark brown evokes a sense of earthiness, warmth, and sophistication. In web design, it can be used sparingly as an accent color to create a feeling of luxury and exclusivity, particularly in themes related to coffee, chocolate, or vintage products. For example, it could be used for headers, footers, or subtle background textures. Because of its darkness, pairing it with brighter, contrasting colors is crucial to ensure readability and visual interest. In interior design, #290A00 is suitable for creating a cozy, intimate atmosphere, perhaps as a wall color in a study or library. The dark hue needs to be balanced with ample lighting and lighter-colored furniture to avoid making the space feel claustrophobic. Furthermore, it is a suitable choice for a vintage aesthetic look and feel, such as retro technology, dark leather furniture or accessories.
Autumn/Winter Fashion & Cosplay Costumes
In fashion, #290A00 can be used as a grounding color in autumn and winter collections. It works well for outerwear like coats or leather jackets, providing a sense of ruggedness and dependability. It can also be incorporated into accessories such as boots or belts. The color is best paired with lighter or brighter shades to prevent an overly somber look. Consider using it in combination with cream, beige, or even pops of jewel tones like emerald green or sapphire blue to add visual interest. The color is also suitable for cosplay costumes of old and archaic characters such as the grim reaper or an executioner.
Corporate Branding & Marketing
In branding, Kilamanjaro (#290A00) projects stability, heritage, and strength. It is fitting for companies desiring a classic, reliable identity, such as financial institutions, law firms, or luxury brands. Using this color effectively involves careful consideration of typography and other visual elements. A clean, sans-serif font in a contrasting color would ensure legibility, while the addition of metallic accents like gold or copper could enhance the feeling of luxury. In marketing materials, this color can be used for backgrounds, borders, or other graphic elements to create a sophisticated and timeless impression. The color is also suitable for branding of coffee products or wooden based products.