Jacaranda

General Information about Jacaranda (#290730)

The hex color #290730, also known as Jacaranda, is a dark, muted shade of purple. It resides in the purple color family, characterized by its blend of red and blue undertones. This color is named after the Jacaranda tree, known for its beautiful purple blossoms. In the RGB color model, #290730 is composed of 16.08% red, 2.75% green, and 18.82% blue. In the CMYK color model, it consists of 14.65% cyan, 85.45% magenta, 0% yellow, and 81.18% black. The hue angle of this color is 289.4 degrees, its saturation is 93.94%, and its lightness is 10.78%. Jacaranda is often associated with creativity, royalty, and mystery. This color creates an atmosphere of sophistication and elegance and is typically used in designs to create a luxurious or unique impression.

The Jacaranda color (#290730) presents some accessibility challenges, especially when used as a background color for text. Its dark hue results in low contrast with typical text colors like black or dark gray, potentially making it difficult for users with visual impairments to read the content. To ensure accessibility, it's crucial to use a light text color, such as white or a very pale yellow, to provide sufficient contrast. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. Before deploying this color in a design, test the contrast ratio with the intended text color using online contrast checkers. Consider that people with color blindness or low vision might perceive colors differently, further emphasizing the need for high contrast. In cases where achieving sufficient contrast is difficult, alternative design choices, like using a lighter background or incorporating visual cues, should be considered to enhance usability for all users.

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Alternative colors

Applications

• Website Design and Branding

  Jacaranda (#290730) can be utilized to evoke a sense of sophistication and mystery in website designs, particularly in themes related to luxury, beauty, or night-time events. It works well as a background color for headers or sections, paired with lighter typography to ensure readability. In branding, Jacaranda can represent creativity, intuition, and elegance, suitable for businesses aiming for a unique and refined image. It is suitable in beauty product packaging to convey luxury or exclusivity. Also in fashion industry, it can be incorporated into evening wear or accessories to add a touch of glamour and intrigue. Its dark and rich tone makes it a versatile color to enhance the overall aesthetic.

• Interior Design and Art

  In interior design, Jacaranda can be used to create a dramatic and cozy ambiance in bedrooms or living rooms. It works well as an accent wall color or in furniture upholstery, complemented by metallic accents or warm lighting to enhance its richness. Additionally, Jacaranda can be incorporated into art installations or stage designs to add depth and visual interest, especially in pieces that aim to convey a sense of mystery or fantasy. In digital art, this color can be employed to create stunning gradients or shadows, adding depth and dimension to illustrations or graphic designs.

• Graphic Design

  Jacaranda (#290730) provides a sophisticated base for graphic design projects, adding depth and a touch of intrigue. It works well for backgrounds in posters, brochures, and social media graphics, especially when paired with contrasting brighter colors to make key elements pop. Its rich tone is suitable for creating logos and brand elements that aim to convey elegance and creativity. In print design, Jacaranda can be used to create a luxurious feel in invitations, packaging, and stationery, particularly when combined with gold or silver accents. Its versatility makes it a great choice for projects needing a modern, yet refined aesthetic.

Complementary color

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