Azure
General Information about Azure (#285EA7)
The hexadecimal color code #285EA7, commonly known as Azure, represents a specific point in the color spectrum. It is composed of 15.69% red, 36.86% green, and 65.49% blue. This combination results in a medium-dark shade of blue. In the RGB color model, the color is defined as (40, 94, 167). The CMYK representation is C:76, M:44, Y:0, K:35, indicating the proportions of cyan, magenta, yellow, and black inks required to reproduce the color in print. Azure is often associated with qualities such as calmness, stability, and trustworthiness. It's frequently used in corporate branding and web design to convey a sense of professionalism and reliability. The name 'Azure' itself is derived from the mineral lapis lazuli, a semi-precious stone known for its distinctive blue color. It is a versatile color suitable for a wide range of applications.
The color #285EA7, also known as Azure, presents moderate accessibility challenges. Its contrast ratio against white is approximately 3.4:1, which falls short of the WCAG's minimum requirement of 4.5:1 for normal text. This means that text rendered in Azure on a white background may be difficult for users with moderate visual impairments to read comfortably. To improve accessibility, consider using a darker shade of blue or pairing Azure with a lighter background color. When used for interactive elements like buttons or links, ensure sufficient visual cues, such as underlines or borders, are present. The color's contrast against black is more favorable, approaching a contrast ratio of about 6:1, which meets WCAG AA standards. When implementing this color in web design, conduct thorough testing with accessibility tools to address potential usability issues. It is important to provide alternative styling options to accommodate users with diverse visual needs. Employing ARIA attributes to convey semantic meaning is also highly recommended.
Shades
Digital Color Formats
Alternative colors
- #1e4a8f
A slightly darker shade of blue that provides better contrast against white backgrounds, improving readability for users with visual impairments.
- #5c8ece
A lighter tint that can be used for backgrounds or accents, ensuring sufficient contrast when paired with darker text colors.
- #214db5
A more saturated blue that can draw more attention and have a higher contrast ratio.
Applications
Web Design for Finance Applications
Azure (#285EA7) is well-suited for creating a calm and trustworthy atmosphere in web design. It can be used in the user interface of banking or finance applications, where reliability and security are paramount. It is a classic color often associated with peace and can create a professional, dependable aesthetic. Moreover, the color is also ideal for website headers, buttons, and accents, especially when paired with neutral colors like white or light gray. In branding, Azure conveys a sense of stability and innovation, making it an excellent choice for technology companies or startups seeking to establish a credible image. The color can also be combined with brighter hues to create a dynamic and engaging user experience.
Fashion and Interior Design
In fashion, Azure (#285EA7) can be used as a sophisticated accent color. Think of a navy suit with Azure accessories. It works well for shirts, scarves, or ties, adding a touch of elegance without being too overpowering. The color is suitable for both formal and casual wear, depending on the fabric and style. It can be paired with neutral tones like gray, beige, or white for a classic look, or combined with bolder colors like coral or mustard for a more contemporary ensemble. In interior design, Azure can be used for wall paint in a bedroom or living room to create a calming atmosphere. Azure also works in furniture upholstery.
Graphic Design and Branding
In graphic design, Azure (#285EA7) offers versatility for creating visually appealing compositions. It can be used to design logos that convey trustworthiness and professionalism, making it an excellent choice for businesses in the finance, technology, or healthcare sectors. Azure can also be incorporated into marketing materials such as brochures, posters, and social media graphics to evoke a sense of stability and innovation. Combining it with complementary colors like orange or yellow can create a vibrant and engaging design that captures attention and conveys a sense of creativity and energy. Its calming effect is perfect for designs where you want to offer reassurance.