Azure
General Information about #285DAE
The hexadecimal color #285DAE is a shade of blue, often referred to as Azure. It is composed of 15.7% red, 36.5% green, and 68.2% blue. In the RGB color model, it is represented as (40, 93, 174). The color is frequently associated with feelings of trust, stability, and competence. In color psychology, blues are often linked to tranquility, security, and order. Azure, in particular, is a popular choice for corporate branding and website design where a sense of professionalism and reliability is desired. The color has a wavelength between 470nm and 490nm. The CMYK representation is (77, 47, 0, 32).
The color #285DAE, also known as Azure, presents several accessibility considerations for web development. Its contrast ratio against a white background (FFFFFF) is approximately 4.62:1, which meets the WCAG AA standard for normal text but falls short of the AAA standard. For larger text (14pt bold or 18pt regular), it meets the AA standard. When pairing Azure with text, it's crucial to choose a font size and weight that ensures readability for users with visual impairments. Consider using a lighter background color to improve contrast or employing a color contrast checker to verify compliance with accessibility guidelines. Additionally, avoid relying solely on color to convey important information; provide alternative cues such as text labels or icons. Remember to test the color combination with users with different visual abilities to ensure inclusivity. For users with color blindness, the color may appear similar to other shades of blue or purple, so proper labeling and context are essential.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
Azure (#285DAE) can be used in website headers and footers to create a professional and trustworthy aesthetic. It pairs well with lighter shades of grey or white for the main content area. This color evokes a sense of stability and competence, making it suitable for business or educational websites. Furthermore, it can serve as an accent color for buttons and interactive elements, guiding users through the site.
Fashion Design
In fashion, Azure can be incorporated into clothing designs, accessories, or even as a primary color for a sophisticated and calming look. It pairs well with neutral colors like beige, grey, or white, as well as contrasting colors like orange or yellow for a more vibrant effect. This shade of blue can be used in formal wear or casual outfits, adding a touch of elegance and refinement.
Landing Pages
This tone is well applicable for landing pages that are aimed at getting new users to know more about a product. It gives a feeling of reliability and can guide users to specific parts of the page.