Azure
General Information about #285CA2 (Azure)
The hexadecimal color #285CA2, often referred to as Azure, is a medium-dark shade of blue that conveys a sense of stability, trust, and calmness. In the RGB color model, it is composed of 16.08% red, 36.08% green, and 63.53% blue. This particular shade of blue is commonly associated with professionalism and reliability, making it a popular choice for corporate branding and website design where building trust is crucial. The color falls within the blue color family, which is known for its soothing effects and association with intelligence and creativity. In color psychology, blue is often linked to feelings of peace, tranquility, and security. Different saturation and brightness levels of blue can evoke different emotional responses, with lighter shades feeling more cheerful and open, while darker shades exude authority and sophistication.
The color #285CA2, also known as Azure, presents moderate accessibility challenges. Its luminance falls within a range that necessitates careful consideration of contrast ratios, particularly when used for text or interactive elements. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text against its background to ensure readability for users with visual impairments. When using #285CA2 as a background or foreground color, it's essential to pair it with a contrasting color that meets these standards. Lighter shades of yellow or white could provide adequate contrast, but these should be verified using contrast checking tools. Furthermore, providing alternative ways to convey information beyond color, such as using text labels or icons, will enhance usability for color-blind users or those browsing in monochrome mode.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web development, Azure (#285CA2) can be used to create a sophisticated and professional look. It works well for backgrounds of headers or call-to-action buttons, conveying trust and reliability. When designing a website for a financial institution or a corporate entity, this color can establish a sense of security and stability. However, be cautious about overusing it, as too much blue can feel cold or impersonal. Pair it with warmer accent colors like soft yellows or light grays to balance the visual experience. Also, ensure that the text on the Azure background has sufficient contrast for readability.
Interior Design
In interior design, Azure (#285CA2) can be used to create a calming and serene atmosphere. It works particularly well in bedrooms or bathrooms, promoting relaxation and tranquility. Consider using it as an accent wall color or for decorative elements such as cushions or throws. To avoid a monotonous look, complement it with neutral tones like beige or white, and introduce natural textures such as wood or linen. This combination can create a space that is both inviting and sophisticated. Ensure adequate lighting to prevent the color from appearing too dark or gloomy.
Fashion
In the fashion industry, Azure (#285CA2) evokes feelings of calmness and confidence. A versatile color that complements various skin tones, making it suitable for a wide range of garments. Use it for sophisticated dresses, professional attire, or casual wear. Consider combining it with neutral colors like white, gray, or black for a classic look, or pair it with bolder shades like coral or mustard for a more vibrant and playful aesthetic. Accessorize with metallic details like silver or gold to enhance the color's richness. Azure makes a good choice for creating a feeling of trust.