Azure
General Information about Azure
The hexadecimal color #285BAC, also known as Azure, is a deep, saturated shade of blue. It is composed of 15.69% red, 35.69% green, and 72.94% blue. In the RGB color model, it is represented as (40, 91, 172). Azure is often associated with calmness, stability, and trust. In color psychology, blue is known to evoke feelings of peace and tranquility. This specific shade of azure conveys a sense of depth and sophistication, making it suitable for use in corporate branding and designs where reliability and trustworthiness are important. It is often used in websites, logos, and marketing materials to create a professional and calming impression.
The color #285BAC, a deep azure, presents some accessibility challenges, particularly concerning color contrast. When used as text against a white background, it may not meet the WCAG (Web Content Accessibility Guidelines) AA standards for contrast ratio, potentially making it difficult for users with visual impairments to read. To improve accessibility, consider using a lighter shade for the background or employing a lighter color as the text color. When used for interactive elements like buttons or links, ensure that the color contrast is sufficient for users to easily identify these elements. Also, consider providing alternative visual cues, such as underlines or icons, to further enhance usability for all users, including those with color vision deficiencies. Proper implementation of ARIA attributes can provide assistive technologies with important information to better convey the meaning and purpose of elements using this color.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #285BAC can be used for primary buttons or headers to create a sense of trustworthiness and professionalism. Its depth makes it suitable for backgrounds in sections where important information is presented, like a contact form or a call-to-action. When used sparingly, it can draw the user's eye to these key elements. Its calming nature makes it suitable for websites related to finance, education, or healthcare, where trust and reliability are paramount. The color can also be applied to the logo or branding to reinforce the brand's identity.
Interior Design
In interior design, azure can be used as an accent color in rooms to evoke a sense of calm and sophistication. It can be applied to walls in bedrooms or living rooms, or used in furniture upholstery to add a touch of elegance. Because of its nature, the color goes well with neutral colors to create a balanced and harmonious environment. Its versatility makes it suitable for both modern and traditional interiors. The color can also be incorporated into artwork or decorative elements to add visual interest.
Fashion
In fashion, azure can be used in clothing or accessories to add a pop of color to an outfit. It works well for formal wear or evening wear, and can also be used in casual outfits to create a stylish look. Its richness complements various skin tones, making it a popular choice for designers. The color can be paired with neutral colors or other bold colors to create different effects. It can also be used in jewelry or handbags to add a touch of sophistication.