Azure
General Information about Azure (#285BA7)
The hexadecimal color code #285BA7 represents a shade of blue known as Azure. It is composed of 15.7% red, 36.1% green, and 65.5% blue. In the RGB color model, this equates to 40 red, 91 green, and 167 blue. Azure is often associated with feelings of calmness, stability, and trust, making it a popular choice in various design applications. It is a versatile color that can be used in both web and print media to create a professional and aesthetically pleasing visual experience. Azure's position in the color spectrum places it closer to blue than to green or red, contributing to its cool and soothing appearance. It can be used in various contexts, from corporate branding to artistic creations, to evoke specific emotions and convey intended messages.
The color #285BA7, also known as Azure, presents some accessibility considerations for web developers. With a relatively low luminance, it may not provide sufficient contrast when used as text against a white background, potentially making it difficult for users with visual impairments to read. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. When using Azure for text, it's essential to pair it with a light background color that ensures adequate contrast. Conversely, if Azure is used as a background color, a light text color should be chosen. Tools like contrast checkers can help evaluate the contrast ratio and ensure compliance with accessibility standards, fostering a more inclusive user experience. Developers should always test color combinations with accessibility in mind, ideally involving users with visual impairments in the testing process.
Shades
Digital Color Formats
Alternative colors
- #3366bb
A slightly lighter shade of blue that offers improved contrast against white backgrounds while maintaining a similar aesthetic.
- #1e4a8f
A darker shade of blue that provides better contrast when used as a background color, ensuring readability of light-colored text.
- #5d7bb1
A desaturated blue that works well in minimalistic designs, providing a subtle and calming visual effect.
Applications
Website Headers and Footers
Azure can be effectively used in website headers and footers to create a professional and trustworthy impression. Its calming nature makes it suitable for financial or corporate websites, where building confidence is crucial. Paired with clean typography and a minimalist layout, Azure can enhance the overall user experience by providing a sense of stability and reliability.
UI Buttons and Call-to-Action
In user interface design, Azure can be used for primary buttons and call-to-action elements. Its visibility on various backgrounds helps guide users through the interface and encourages interaction. Consistent use of Azure for interactive elements enhances usability and creates a cohesive visual language throughout the application.
Fashion and Apparel
In fashion, Azure is a popular color choice for evening gowns and formal wear. It exudes sophistication and elegance, making it suitable for special occasions. Azure can also be incorporated into accessories such as scarves and handbags to add a touch of color to an outfit. Its versatility allows it to be paired with a variety of other colors, including silver, gold, and white.