Azure
General Information
Hex color code #285BA2 represents a shade of blue in the azure family. It is composed of 15.7% red, 35.7% green, and 63.5% blue. In the RGB color model, it is defined by the values (40, 91, 162). The corresponding CMYK color code is (75, 44, 0, 37), indicating the percentages of cyan, magenta, yellow, and black inks required to reproduce the color in print media. In the HSL (hue, saturation, lightness) system, #285BA2 has a hue angle of 215.2 degrees, a saturation of 59.6%, and a lightness of 39.6%. The color is often associated with feelings of calmness, stability, and trust, making it a popular choice for corporate branding and website design. It is part of a wide range of colors.
The hex color #285BA2, a shade of azure, presents moderate accessibility challenges. Its contrast ratio against white is relatively low, potentially causing readability issues for users with visual impairments. When used for text, it's crucial to pair it with a light background to ensure sufficient contrast, ideally aiming for a contrast ratio of at least 4.5:1 as recommended by WCAG guidelines. For larger text, a slightly lower contrast ratio might be acceptable. This color can be used for decorative elements such as backgrounds. Tools like contrast checkers can help determine if the color combination meets accessibility standards. Also, consider providing alternative styling options to enable users to customize their viewing experience. The color should not be used for conveying crucial information on its own; instead, rely on other visual cues, such as text labels, icons, or redundant coding.
Shades
Digital Color Formats
Alternative colors
- #337ab7
A slightly lighter shade of blue that provides better contrast against white backgrounds, improving readability.
- #2e4a77
A darker shade of blue that can be used to create a stronger visual hierarchy and improve contrast.
- #ADD8E6
This light blue color can be used for backgrounds to provide a high contrast.
Applications
Web Design
In web design, #285BA2 can be used as a primary color for headings, buttons, and other interactive elements. Its calming yet professional feel makes it suitable for corporate websites, educational platforms, and tech blogs. Combining it with complementary colors like light yellow or orange can create visually appealing interfaces. It can also be used in website wireframes.
Fashion
In fashion, #285BA2 can be incorporated into clothing designs, either as a solid color or as part of a pattern. It's a versatile color that can be paired with neutral tones for a sophisticated look or with brighter colors for a more playful aesthetic. The color can be used for evening wear, casual wear, or sportswear, depending on the material and design.
Interior Design
For interior design, #285BA2 can be used to paint walls, select furniture, or choose decorative accents. It can create a serene and relaxing atmosphere in bedrooms, living rooms, or home offices. It pairs well with natural materials like wood and stone, as well as metallic finishes like gold and silver. Lighter shades of blue can also be used as accent color.