Azure
General Information about Azure (#285AA2)
Azure, represented by the hexadecimal color code #285aa2, is a medium-dark shade of blue with a hint of green. It evokes feelings of calmness, trust, and stability. In color psychology, blue is often associated with trustworthiness, intelligence, and efficiency. The specific shade of Azure tends to convey a sense of sophistication and professionalism. This color is commonly used in corporate branding, technology-related websites, and designs that aim to inspire confidence. Its balanced nature makes it versatile for various applications, from digital interfaces to physical products. It's essential to consider the cultural context and target audience when using this color, as its perception can vary across different demographics.
The hex color #285aa2, also known as Azure, presents moderate accessibility considerations. With a relatively low luminance value, it requires careful pairing with text colors to ensure sufficient contrast for readability, especially for users with visual impairments. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. When using #285aa2 as a background, it's advisable to use light text colors like white or very light grays to meet these contrast requirements. Additionally, providing alternative text descriptions for images or elements using this color can further enhance accessibility for screen reader users. Testing the color combination with accessibility evaluation tools is recommended to validate compliance with accessibility standards and ensure an inclusive user experience.
Shades
Digital Color Formats
Alternative colors
- #337ab7
A slightly lighter shade that provides better contrast for text while maintaining a similar aesthetic.
- #1e3a8a
A darker shade that can be used for accents or backgrounds to provide visual hierarchy.
- #5d8aa8
A more desaturated color that works well in designs where a calming and neutral color is needed.
Applications
Web Design
In web design, Azure (#285aa2) can be effectively utilized as a primary color for headings, buttons, and interactive elements. Its distinct hue can draw attention and create a sense of professionalism. However, it's important to balance its use with sufficient white space and complementary colors to avoid overwhelming the user. This color is particularly suitable for websites related to technology, finance, or corporate services, where a sense of trust and reliability is crucial. Furthermore, when used as a background color, it should be paired with light-colored text to ensure readability and accessibility for all users, adhering to WCAG guidelines for color contrast.
Interior Design
In interior design, Azure (#285aa2) can serve as an accent color to add a touch of sophistication and depth to a room. It pairs well with neutral colors like gray, white, and beige, as well as natural materials like wood and stone. Consider using it for wall art, decorative pillows, or statement furniture pieces. This color is particularly effective in creating a calming and serene atmosphere in bedrooms or living rooms. Balance its intensity with softer hues to prevent the space from feeling too cold or overwhelming. Incorporating plants and natural light can further enhance the overall ambiance.
Fashion Design
In fashion, Azure (#285aa2) can be incorporated into clothing designs as a statement color or as part of a larger pattern. It works well for dresses, blouses, and accessories, adding a touch of elegance and sophistication to an outfit. Pair it with neutral colors like black, white, or gray for a classic look, or combine it with complementary colors like coral or yellow for a more vibrant and eye-catching ensemble. Consider the fabric and texture when using this color, as it can appear differently depending on the material. For example, a silk dress in Azure will have a different effect than a wool sweater.