Royal Blue
General Information about Royal Blue
The hexadecimal color #2843F0, commonly known as Royal Blue, is a vibrant and saturated shade of blue. In the RGB color model, it is composed of 15.7% red, 26.3% green, and 94.1% blue. Royal Blue has a strong association with royalty, trust, and authority, which is why it's often used in branding and design where conveying reliability and confidence is crucial. Its visual impact makes it suitable for drawing attention and creating a memorable impression. In terms of color theory, #2843F0 belongs to the cool side of the spectrum and can be used to create contrast when paired with warmer colors. It is a color that conveys knowledge, power, integrity and seriousness. The hex code itself is a representation of the intensity of red, green and blue light that mixes to create the desired color.
The color #2843F0, a vibrant royal blue, presents some accessibility challenges. With a relatively low luminance, it may not provide sufficient contrast against lighter backgrounds, making it difficult for users with visual impairments to read text or distinguish elements. According to WCAG guidelines, sufficient contrast is crucial for readability. Therefore, when using #2843F0, it's advisable to pair it with very light colors such as white or very light grays to ensure a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Using color contrast tools can help verifying that the combination meets accessibility standards. Also, avoid using this color as the sole means of conveying important information; supplement it with text or other visual cues to accommodate users with color blindness.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In website design, #2843F0 can serve as a primary color for highlighting calls to action or key navigational elements. Its commanding presence can draw users' attention and create a sense of trust. However, because of the accessibility concerns, it's best used sparingly, particularly for large blocks of text. It is well-suited for interactive elements like buttons, links, and icons, where clear contrast with surrounding elements is crucial for usability. When applying it to backgrounds, a light text should be considered.
Fashion, Interior & Graphic Design
In the realm of fashion, #2843F0 lends itself well to creating statement pieces. Imagine a striking evening gown or a bold accessory that demands attention. For interior design, this hue could serve as an accent color to inject personality into a space. It could be incorporated through decorative pillows, artwork, or a feature wall. In graphic design, this shade can be employed to evoke a sense of modernism, innovation, or even royalty.
Branding
In branding, royal blue is often associated with trustworthiness, security, and authority. It can be used for companies that want to project a sense of stability and professionalism, like financial institutions or law firms. This hue is effective for conveying a sense of confidence and reliability, making it a popular choice for companies that value their reputation and customer trust. This color should be cautiously used to avoid over-projecting a sense of coldness or inaccessibility.