Te Papa Green
General Information
The hex color #284343, also known as Te Papa Green, is a dark shade of green that evokes feelings of nature, stability, and sophistication. It is composed of 15.7% red, 26.3% green, and 26.3% blue. In the RGB color model, it has values of R:40, G:67, B:67. In the CMYK color model, its composition is 40% cyan, 0% magenta, 0% yellow, and 73.7% black. This color is often associated with environmental awareness, tranquility, and understated elegance. Te Papa Green is suitable for various applications, including branding, web design, and interior decoration, where a subtle and natural color scheme is desired. Its hexadecimal value makes it easily representable in digital environments, ensuring consistency across different media.
The hex color #284343, also known as Te Papa Green, presents some accessibility challenges, particularly for users with visual impairments. Its relatively low luminance value of approximately 0.15 means that it requires careful consideration when used for text or interactive elements. To ensure readability and usability, it is crucial to use a light color for the foreground text. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #284343 as a background, text colors like #FFFFFF (white) or very light shades of gray would provide adequate contrast. Tools like contrast checkers can help verify compliance with accessibility standards. Avoid pairing #284343 with darker colors as it can make content difficult to read.
Shades
Digital Color Formats
Alternative colors
- #305050
A slightly lighter shade of green that improves readability without significantly altering the aesthetic.
- #404040
A neutral gray that provides a more accessible backdrop for various text colors.
- #3cb371
This alternative is a vibrant green that could serve as a strong accent color when the original is used as a background.
Applications
Web Design
In web design, Te Papa Green can be employed as a background color for website headers or footers to create a nature-inspired or earthy aesthetic. It pairs well with neutral colors like beige or light gray for the main content area. Use it sparingly for text as its low luminance can hinder readability; instead, opt for it in graphical elements such as icons or decorative accents. In UI design, it could highlight interactive elements on the website when paired with brighter accessible colors. Furthermore, due to its subdued tone, #284343 can be utilized to create a calming and focused user experience, reducing eye strain and promoting longer engagement.
Interior Design
In interior design, Te Papa Green can be used as an accent wall color in living rooms or bedrooms to bring a touch of the outdoors inside. Its muted tone creates a soothing environment, making it suitable for spaces designed for relaxation. It combines beautifully with natural materials like wood and stone, enhancing the organic feel of the room. Additionally, #284343 can be incorporated into furniture upholstery or decorative accessories like cushions and throws to add subtle pops of color. This makes for a grounded atmosphere without being overpowering. For smaller spaces, consider using it as an accent rather than a dominant color to avoid making the room appear too dark.
Branding
Te Papa Green, due to its earthy undertones, can be effectively used in branding for eco-friendly or sustainable products. It communicates a sense of responsibility, stability, and connection to nature, making it ideal for logos, packaging, and marketing materials for brands aiming to project environmental consciousness. This can also be used in the design of retail stores that wish to communicate this message to their customers through their color choices on the walls and display designs. The muted tone of the color makes it suitable for communicating tradition and quality.