Astronaut
General Information
The hexadecimal color code #283F71 represents a shade of dark blue, often associated with qualities like stability, depth, and sophistication. In the RGB color model, it is composed of 16.08% red, 24.71% green, and 44.31% blue. This color is commonly referred to as "Astronaut," evoking feelings of exploration and intelligence. It is part of a broader palette of cool colors, making it suitable for conveying a sense of calmness and trust. Its relatively low saturation and brightness contribute to a subtle and understated appearance. The color has a certain weight and seriousness due to its deep tone, suggesting a connection with knowledge and authority. In the CMYK color model, this translates to approximately 64% cyan, 44% magenta, 0% yellow, and 56% black.
The color #283F71, also known as Astronaut, presents some accessibility challenges, particularly concerning color contrast. When used as text against a white background, it may not meet the WCAG (Web Content Accessibility Guidelines) AA standards for normal text, which require a contrast ratio of at least 4.5:1. This means users with moderate visual impairments may struggle to read the text comfortably. To improve accessibility, consider using #283F71 for larger text elements (18pt or 14pt bold) or graphical objects, as the contrast requirements are slightly lower at 3:1. Alternatively, pairing #283F71 with a much lighter background color or using it sparingly in combination with brighter, more contrasting accent colors can enhance readability and ensure a more inclusive user experience. Always test color combinations with accessibility tools to verify sufficient contrast.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Astronaut (#283F71) can serve as a sophisticated accent color or a primary color for websites aiming for a professional and trustworthy image. It works exceptionally well for financial institutions, corporate sites, or educational platforms. Because of its calming yet serious tone, it can effectively communicate stability and reliability. However, it's crucial to use it judiciously in user interfaces. As background, it should be paired with light text for readability. As an accent, it can highlight important interactive elements, drawing the user's attention without being overly aggressive. It can be also used for creating compelling data visualizations.
Interior Design
In interior design, Astronaut (#283F71) introduces a touch of understated elegance. It works well in bedrooms, studies, or living rooms, creating a serene and relaxing atmosphere. This color can be paired with light woods, neutral tones, and metallic accents to craft a sophisticated aesthetic. It can be used on walls to create a focal point, or as an accent color in furniture, textiles, and decorative items. When used sparingly, it can bring depth and character to a room without being overwhelming. To achieve a balanced and harmonious interior, consider complementing Astronaut with warmer, contrasting colors like mustard yellow or terracotta.
Branding and Logo Design
Astronaut (#283F71) can be an excellent choice for branding and logo design where a sense of stability, trustworthiness, and professionalism is desired. It's suitable for companies in finance, technology, and consulting. When used as a primary brand color, it conveys an image of reliability and expertise. In logo design, it works effectively on its own or in combination with complementary colors like gold or silver to enhance its luxurious appeal. This color helps establish a sense of gravitas and competence, contributing to a strong and reputable brand identity. It works in print, digital, and physical marketing materials.