Astronaut
General Information
The hex color #283B70, often referred to as "Astronaut," is a deep, muted shade of blue with a hint of purple. It belongs to the blue color family and exhibits characteristics of both calmness and sophistication. In the RGB color model, #283B70 is composed of 16.1% red, 23.1% green, and 43.9% blue. This color is often associated with qualities such as trust, intelligence, and stability. In terms of color theory, #283B70 is considered a cool color, which can evoke feelings of serenity and peace. It is frequently used in branding and design to convey a sense of professionalism and reliability. The color's hex code provides a standardized way to represent it across various digital platforms, ensuring consistency in its appearance.
The hex color #283B70, also known as Astronaut, presents some accessibility challenges, especially in text-based applications. Its relatively low luminance value means that it requires careful consideration of contrast ratios to ensure readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text against its background. Using #283B70 for text requires a very light background color to meet these standards. For graphical elements and user interface components, a contrast ratio of 3:1 is required. When using this color, it is crucial to test its contrast against different background colors to comply with accessibility standards. Tools such as WebAIM's contrast checker can be invaluable in this process. Furthermore, avoid using color alone to convey important information; supplement it with text or other visual cues to ensure inclusivity for users with color vision deficiencies.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #283B70 can be used for creating a sophisticated and professional look. It can be applied to website headers, navigation bars, and background elements to establish a sense of trust and authority. Consider pairing it with lighter accent colors to create a balanced and visually appealing interface. For example, use it as a primary color for a financial institution's website, conveying stability and reliability to potential customers. The dark blue hue can also be used for buttons or other interactive elements, ensuring they stand out against a lighter background and are easily noticeable to users.
Interior Design
In interior design, #283B70 can be utilized to create a calming and elegant atmosphere. It can be applied to accent walls, furniture upholstery, or decorative accessories in living rooms, bedrooms, or home offices. The deep blue hue evokes a sense of tranquility and sophistication, making it ideal for spaces where relaxation and concentration are desired. Pair it with neutral colors like beige, gray, or white to create a balanced and harmonious color scheme. Incorporate textures and patterns to add visual interest and prevent the space from feeling too monotonous.
Data Visualization
#283B70, with its deep and enigmatic tone, finds a natural home in the realm of data visualization. It lends itself beautifully to crafting informative and visually engaging charts, graphs, and maps. The inherent depth of this color allows for nuanced layering of information, making it ideal for presenting complex data sets. Imagine, for instance, a geographical map where the intensity of #283B70 corresponds to population density, instantly drawing the viewer's attention to areas of high concentration. In bar graphs, it could be used to represent key metrics, while in pie charts, it could delineate significant segments. Its serious yet subtle demeanor ensures that the data remains the central focus, avoiding any distracting flamboyance. This makes it perfect for professional reports, academic presentations, and business dashboards, where clarity and accuracy are paramount.