Astronaut
General Information about #283A7A
The hexadecimal color #283A7A, also known as Astronaut, is a dark shade of blue-purple. It is composed of 15.7% red, 22.7% green and 47.8% blue. In the RGB color model, #283A7A has RGB values of (40, 58, 122). In the CMYK color model, its composition is 67% cyan, 52% magenta, 0% yellow, and 52% black. This color evokes feelings of calmness, stability, and sophistication. Its depth and richness make it suitable for various design applications where a sense of elegance and trustworthiness is desired. It's often used in corporate branding, web design, and interior decorating to create a professional and refined aesthetic. The color's subdued nature allows it to pair well with lighter shades and accent colors, providing versatility in its usage.
The color #283A7A, also known as Astronaut, presents some accessibility challenges, particularly for users with visual impairments. Its relatively low luminance value of 0.11 means that it requires careful consideration when used as a background or text color. To ensure sufficient contrast, especially for body text, it is recommended to pair it with lighter colors that meet WCAG (Web Content Accessibility Guidelines) AA or AAA contrast ratios. For example, using white or a very light gray as text on an Astronaut background can provide adequate readability. When using #283A7A for decorative elements, consider adding borders or outlines with contrasting colors to improve visibility. Avoid using it for interactive elements without clear visual cues, as users may struggle to identify them. Tools like contrast checkers can help verify that the color combinations meet accessibility standards. Meaningful non-color designators such as labels or other descriptive elements are recommended as well, to maintain an inclusive design.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Astronaut can be utilized to create a sophisticated and professional aesthetic. It's particularly effective for header backgrounds, navigation bars, and call-to-action buttons where a subtle yet impactful color is desired. The color evokes a sense of trust and stability, making it suitable for websites related to finance, technology, or corporate services. Its depth adds a touch of elegance, enhancing the overall user experience. When combined with lighter text and strategically placed highlights, #283A7A can significantly improve the visual appeal and credibility of a website.
Interior Design
In the realm of interior design, Astronaut can be used as an accent color in a room to provide a touch of sophistication and depth. It works well in combination with lighter neutral colors like beige or light gray, creating a balanced and calming atmosphere. It can be used for painting walls, choosing furniture upholstery, or selecting decorative accessories. Consider using Astronaut in studies, bedrooms, or living rooms to create a relaxing and stylish environment. The color brings a sense of stability and elegance to the space.
Branding
Astronaut, with its deep and calming hue, lends itself exceptionally well to branding strategies aiming to convey reliability and sophistication. The color can be incorporated into logos, marketing materials, and website designs to create a cohesive and trustworthy brand identity. Its depth and elegance make it a perfect choice for companies in the financial, technology, or corporate sectors seeking to project an image of stability and professionalism. By employing #283A7A strategically, brands can effectively communicate their values and establish a strong connection with their target audience, ensuring lasting recognition and loyalty.