Rhino
General Information
The hex color #283865, also known as Rhino, is a dark shade of blue-purple that evokes feelings of calmness, sophistication, and stability. In the RGB color model, it is composed of 16.1% red, 22% green, and 39.6% blue. The CMYK color model breaks it down to 59.3% cyan, 44.9% magenta, 0% yellow, and 60.4% black. This color is often associated with professionalism, trust, and authority, making it a popular choice for corporate branding and website design. Its depth and richness can add a touch of elegance and sophistication to any project, creating a sense of depth and visual interest. The color is a tertiary color, found between blue and violet on the color wheel.
The hex color #283865, also known as Rhino, presents some accessibility considerations for web development. Its darkness results in low contrast when used as text against a white or light-colored background, which can be challenging for users with visual impairments. To ensure accessibility, it's crucial to use this color with a light or bright color for text and interactive elements. Tools like contrast checkers can help determine if the color combination meets WCAG (Web Content Accessibility Guidelines) standards, aiming for a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. By adhering to these guidelines, we can ensure that the content is accessible to a broader audience, including those with low vision or color blindness. The color should also be carefully used in UI elements to ensure discernibility.
Shades
Digital Color Formats
Alternative colors
Applications
Website Background
This color can serve as a sophisticated background for websites, particularly those in the technology, finance, or consulting industries. Its deep hue conveys trust and stability, making it suitable for companies aiming to establish a professional image. The color can be used for headers, footers, or as a subtle overlay on images to create a sense of depth and visual interest. In user interface design, it can be employed for navigation menus and call-to-action buttons, providing a visually appealing and intuitive experience.
Branding Materials
Rhino is a versatile choice for branding materials, from logos to business cards. Its dark tone adds a touch of elegance and authority, making it suitable for businesses seeking a premium and refined aesthetic. The color can be used as the primary hue in a logo design, paired with a contrasting accent color to create visual interest and memorability. On business cards, it can be used for the background or to highlight key information, creating a professional and sophisticated impression. The color works nicely on stationery and presentations.
Interior Design
In interior design, Rhino can be used to create a calming and sophisticated atmosphere. It works well in bedrooms, living rooms, or home offices, providing a sense of tranquility and focus. The color can be used on walls, accent furniture, or decorative accessories to add a touch of elegance and depth to the space. When paired with neutral tones like white, gray, or beige, it creates a balanced and harmonious look. Accenting with warm colors like gold or amber can add a touch of luxury and warmth to the room.