Rhino

General Information

The hex color #283469, often referred to as "Rhino," is a dark, muted shade of blue-purple. In the RGB color model, it is composed of 16.1% red, 20.4% green, and 41.2% blue. The corresponding CMYK values are 61% cyan, 50% magenta, 0% yellow, and 59% black. This color is frequently associated with qualities like sophistication, depth, and mystery. In color psychology, dark blues and purples can represent stability, trust, and wisdom. It’s a versatile color that can be used in various design applications to evoke a sense of professionalism and calm. Because of its nature, it needs to be used carefully to ensure accessibility.

The hex color #283469, also known as Rhino, presents certain accessibility challenges, particularly when used for text or interactive elements. Its dark hue results in low contrast against typical light backgrounds (e.g., white or light gray). To ensure readability and usability for individuals with visual impairments, including those with low vision or color blindness, it is imperative to use #283469 with sufficiently light foreground colors. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text, as defined by the Web Content Accessibility Guidelines (WCAG). Tools like contrast checkers can help verify compliance. Furthermore, avoid relying solely on color to convey important information; supplement color cues with text labels, icons, or other visual indicators to accommodate users who may not be able to distinguish colors accurately. Consideration should be given to users viewing the content on different devices and under different lighting conditions.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design

  In web design, #283469 can be used for header backgrounds or accents to give a sophisticated and professional look. Because of its darkness, make sure that text on top of the color is properly contrasted, using white or very light gray to make it readable. It also works well in navigation bars or as a secondary color in a website's color scheme. Consider using it for interactive elements like buttons, but test the contrast thoroughly to meet accessibility standards. Its subdued nature makes it ideal for sites needing to convey trust and professionalism.

• Fashion

  #283469 can be used in fashion, particularly for evening wear or formal attire. The color evokes a sense of sophistication and mystery. The color works well with silver or gold accessories, and its darkness makes it versatile enough to pair with various fabrics and textures. It can also be used as a base color for patterns or prints, providing a deep and rich backdrop for more vibrant accents. It is also suitable for accessories like handbags and shoes.

• Interior Design

  #283469 is well-suited for creating a calming and sophisticated atmosphere. It works particularly well in bedrooms or studies, where a sense of tranquility is desired. The color can be used on walls, furniture, or as an accent color in textiles and decor. Pair with lighter colors and natural materials to brighten the space and create a balanced and inviting interior. The shade is a good alternative to black, and it is less harsh while providing the same depth.

Complementary color

Buttons