Persian Blue
General Information about Persian Blue
The hex color #2831BE, also known as Persian Blue, is a deep and saturated shade of blue. It is composed of 15.7% red, 19.2% green, and 74.5% blue. In the RGB color space, it is closer to blue than to red or green, resulting in its distinct blue hue. The color is often associated with calmness, stability, and trust, making it a popular choice for various design applications. Persian Blue is a historical color name, reflecting the rich cultural heritage of Persia (modern-day Iran), where blue pigments and dyes have been used for centuries in art, architecture, and textiles. In color psychology, it is frequently linked to feelings of serenity and intellectualism. Its hex code is often used in digital designs to represent a particular shade of blue. Its strong presence also makes it ideal for branding.
The color #2831BE, also known as Persian Blue, presents some accessibility challenges, particularly in text-based contexts. Its relatively low luminance (brightness) can create insufficient contrast against light backgrounds, making it difficult for users with visual impairments to read. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. This color may not meet these recommendations when paired with lighter shades. To enhance accessibility, consider using it with darker backgrounds, or pairing it with a lighter accent color for text, ensuring a sufficient contrast ratio. Tools like contrast checkers can help evaluate the color's suitability in various contexts. When used for interactive elements like buttons or links, it's essential to provide clear visual cues (e.g., underlines, borders, or distinct hover states) to ensure users can easily identify them. Remember to test your designs with users with visual impairments to gain valuable feedback and make necessary adjustments.
Shades
Digital Color Formats
Alternative colors
- #343ebb
A slightly lighter shade of blue that provides better contrast against white backgrounds.
- #1e258e
A darker shade of blue that can be used for backgrounds or accents.
- #333333
A neutral gray offers a good alternative when you want to reduce the intensity of blue while maintaining a professional aesthetic.
Applications
Website Design
Persian Blue can be used in website design to create a sense of trust and reliability, particularly for businesses in the technology, finance, or healthcare industries. The deep blue color can be used for headings, buttons, or background elements to establish a professional and calming atmosphere. It can also be combined with complementary colors or lighter shades of blue to create visual interest and hierarchy.
Interior Design
In interior design, Persian Blue can be used as an accent color to add depth and sophistication to a room. It works well with neutral colors like white, gray, and beige. The color can be used on walls, furniture, or accessories to create a calming and elegant space. Combining it with metallic accents like gold or silver can further enhance its luxurious feel. For example, painting a feature wall in Persian Blue or using it for throw pillows and artwork can create a focal point in a living room or bedroom. Because of it's intensity, use it sparingly.
Packaging Design
Persian Blue is often used in packaging design to convey a sense of quality and trustworthiness. It is particularly suitable for products in the pharmaceutical, technology, or luxury goods sectors. The color can be used for the entire packaging or as an accent color to highlight key features or branding elements. Using it in combination with metallic accents like gold or silver can further enhance the perception of luxury and premium quality. The sophisticated nature of Persian Blue helps products stand out on shelves, attracting the attention of discerning customers.