Jacksons Purple
General Information about Jackson's Purple
The hex color #28278A, also known as Jackson's Purple, is a deep and rich shade of purple. It is composed of 15.7% red, 15.3% green, and 54.1% blue. In the RGB color space, it is a tertiary color, created by mixing red and blue, with a slight undertone of green. This color falls under the purple color family, which is often associated with royalty, luxury, creativity, and mystery. In color psychology, purple can evoke feelings of calmness, spirituality, and imagination. It is often used in branding and design to create a sense of sophistication and exclusivity. The color #28278A has a relatively low saturation and brightness, giving it a subdued and elegant appearance. Due to its dark nature it is not well suited for use as text on a white background.
The hex color #28278A, also known as Jackson's Purple, presents certain accessibility considerations for web development. Due to its relatively dark hue, it's crucial to ensure sufficient contrast when used as text or background color. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text against its background. When using #28278A for text, pairing it with light colors like #FFFFFF (white) or shades of yellow and green can significantly improve readability for users, including those with visual impairments. Conversely, using it as a background color necessitates light-colored text. Tools are available online to measure the contrast ratio between foreground and background colors, ensuring adherence to accessibility standards. Ignoring contrast can exclude users, diminish user experience, and potentially violate accessibility laws. Also avoid using this color to display important information without proper contrast.
Shades
Digital Color Formats
Alternative colors
A lighter shade of purple that offers better contrast against dark backgrounds, making it suitable for text and interface elements.
A more vibrant purple that can be used as an accent color to draw attention to specific elements on a page.
A pastel purple that provides a softer, more subtle background option, ideal for creating a calming and serene atmosphere.
Applications
Brand Identity
Jackson's Purple can be used as a primary brand color to convey sophistication, creativity, and innovation. It works well for tech companies, design agencies, or educational institutions. It can be incorporated into logos, website designs, and marketing materials to establish a unique brand identity.
Web Design
In web design, Jackson's Purple can be used to create visually appealing headers, buttons, or navigation menus. Its rich hue adds depth and elegance to the overall aesthetic. Pair it with complementary colors like yellows and greens for a balanced and harmonious look.
Interior Design
In interior design, Jackson's Purple can be used as an accent color in bedrooms, living rooms, or home offices. It can be incorporated through decorative pillows, wall art, or area rugs. It's best used sparingly, as too much purple can overwhelm a space. Combined with neutral tones and natural materials it can create a luxurious and calming environment.