Cocoa Brown
General Information about Cocoa Brown
The hex color #282023, often referred to as Cocoa Brown, is a deep, muted shade of brown with subtle hints of red and black. It falls into the family of earthy tones and evokes feelings of warmth, comfort, and sophistication. In the RGB color model, it is composed of 15.69% red, 12.55% green, and 13.73% blue. In the CMYK color model, which is used for printing, it is composed of 0% cyan, 20% magenta, 12% yellow, and 84% black. This color is frequently utilized in designs where a sense of stability and reliability is desired. Its subdued nature makes it a versatile choice for backgrounds, accents, and branding elements.
The hex color #282023, also known as Cocoa Brown, presents some accessibility challenges, primarily due to its relatively low luminance. When used as a foreground color for text, it requires careful consideration of the background color to ensure sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using #282023 on a light background might not meet these requirements, potentially making the text difficult to read for users with visual impairments. Therefore, it's advisable to pair it with very light backgrounds or use it for purely decorative elements where readability is not crucial. Designers should use contrast checking tools to verify compliance with accessibility standards and consider providing alternative color schemes to accommodate users with different visual needs. For interactive elements like buttons, ensuring adequate contrast is particularly important to maintain usability.
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Digital Color Formats
Alternative colors
Applications
Website Design
Cocoa Brown can be employed to generate a feeling of warmth and luxury in website designs. Its rich undertones make it appropriate for headers, footers or as a subtle background accent. Paired with lighter colors, like creams or beiges, Cocoa Brown adds a touch of refinement. It is an excellent choice for brands that want to convey a sense of sophistication and earthiness. In user interface design, it is suitable for components such as progress bars or subtle separators. Avoid using it as the primary text color due to contrast concerns, but instead as a highlight color.
Interior Design
In interior design, Cocoa Brown serves as a versatile neutral that complements a variety of textures and materials. It can be used on walls to create a cozy and inviting atmosphere or for furniture to add depth and character. The color pairs well with natural elements like wood and stone, and can be enhanced with metallic accents. For a sophisticated look, incorporate it into spaces such as libraries or reading rooms. The color is also great for creating a contrast and adding warmth to rooms with cool color palettes.
Product Packaging
Cocoa Brown is used to package chocolate, coffee or other natural products. It is a popular choice to reflect a product's natural quality. It's a great alternative for brands wishing to signal tradition, warmth and an organic origin. Its depth makes it suitable for high-end chocolate and coffee packaging, while its link to nature makes it ideal for organic skincare packaging. Combined with gold or copper accents, this color creates a premium, natural image.