Jacksons Purple
General Information about Jackson's Purple (#281E96)
The hex color #281E96, also known as Jackson's Purple, is a deep, rich shade of purple with a blend of blue undertones. In the RGB color model, it is composed of 16.1% red, 11.8% green, and 58.8% blue. This color belongs to the purple color family and is often associated with royalty, sophistication, and creativity. In color psychology, purples like Jackson's Purple can evoke feelings of mystery, wisdom, and independence. It is often used in contexts where a sense of luxury and uniqueness is desired. The color is named after the Jackson family, although the specific connection or origin of the name is not widely documented. Its CMYK values are approximately 73% cyan, 80% magenta, 0% yellow, and 41% black. This color is best used to create contrast, or when a dark background is needed.
The hex color #281E96, also known as Jackson's Purple, presents specific accessibility considerations for web design. Its dark hue results in a low luminance value, meaning it requires careful pairing with text and interactive elements. To ensure readability, it's crucial to use high-contrast text colors like white or very light shades of yellow or green. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text to meet AA compliance. For AAA compliance, these ratios increase to 7:1 and 4.5:1, respectively. When using #281E96 for backgrounds, avoid pairing it with other dark colors or subtle shades that can compromise readability. Employing color contrast tools can help ensure that the selected color combinations meet accessibility standards, enhancing the user experience for individuals with visual impairments. Furthermore, consider providing alternative visual cues, such as underlines or icons, for links and interactive components, as relying solely on color might exclude users with color vision deficiencies. Proper implementation enhances inclusivity and usability.
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Alternative colors
Applications
Luxury Beauty Branding
Jacksons Purple provides a sophisticated and luxurious feel, making it ideal for branding and marketing materials in the beauty and cosmetics industry. It can be used in website designs, packaging, and advertising campaigns to convey elegance and exclusivity. For instance, a high-end skincare brand could use #281E96 as the primary color for its product packaging and website to attract a discerning clientele. The deep, rich hue evokes feelings of opulence and sophistication, aligning with the brand's image of quality and luxury. This color is great for use in website headers and footers, for creating contrast with other elements.
Interior Design Accent
In interior design, Jackson's Purple can be used to create a dramatic and cozy ambiance. It works well as an accent color in bedrooms, living rooms, or even home offices. Consider using it for throw pillows, rugs, or artwork against a neutral background to add depth and visual interest. A velvet armchair in #281E96 can create a focal point in a living room, while in a bedroom, a duvet cover in this color can add a touch of luxury. This dark purple also pairs beautifully with metallic accents like gold or brass, enhancing its luxurious feel.
App development
Jacksons Purple can be used to give apps a royal appearance. Use #281E96 for loading screens, dark mode backgrounds and splash screens for apps, to give the app a distinct and elegant feel and stand out from the crowd. Since it is a rather dark color, it is not suitable for text. The color is also very suitable for icon backgrounds.