Cocoa Brown
General Information about Cocoa Brown (#281E24)
The hex color code #281E24 represents a dark, muted shade of brown, often described as 'Cocoa Brown'. It is composed of 15.7% red, 11.8% green, and 14.1% blue. In the RGB color model, it has values of R:40, G:30, B:36. When converted to the CMYK color model, its approximate values are C:0%, M:25%, Y:10%, K:84%. This color is often associated with warmth, earthiness, and sophistication. Due to its dark nature, it is generally used as an accent color rather than a primary color in design. Its subtle and subdued nature makes it suitable for creating a calm and grounding atmosphere. In terms of light reflectance, Cocoa Brown absorbs a significant amount of light, resulting in a relatively low luminance value. Therefore, it should be used thoughtfully in combination with lighter colors to ensure visual balance and readability, particularly in digital interfaces.
The hex color #281E24, also known as Cocoa Brown, presents some accessibility challenges, especially when used for text or interactive elements. Its low luminance value (relative darkness) means that sufficient contrast is crucial to ensure readability for users, particularly those with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is required for normal text and 3:1 for large text against its background. When using #281E24 for text, it's essential to pair it with a very light color to meet these contrast requirements. Using online contrast checkers can help determine if a specific color combination passes accessibility standards. For backgrounds, careful consideration of the foreground elements and their respective contrast ratios is necessary to avoid creating a visually inaccessible design. Designers and developers should prioritize accessibility testing involving users with varying visual abilities to identify and rectify any potential usability issues arising from the use of #281E24.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Cocoa Brown (#281E24) can be utilized sparingly to evoke a sense of sophistication and warmth. It can be applied to headers, footers, or as an accent color to highlight specific sections of a website. Due to its dark nature, it's recommended to avoid using it for large blocks of text to ensure readability. Instead, pair it with lighter, contrasting colors for text elements. Consider using it for interactive elements like buttons, but always verify sufficient contrast to maintain accessibility. For example, a travel blog might use it for a logo or a subtle border to convey a sense of earthy elegance, while a coffee brand could use it to enhance the visual connection to the color of their products. This color would be carefully used to not overpower the website or distract from the content.
Interior Design
In interior design, Cocoa Brown acts as a neutral base, providing warmth and grounding to a space. It can be used for walls in living rooms or bedrooms to create a cozy and inviting atmosphere. It pairs well with natural materials like wood and stone, complementing a rustic or earthy aesthetic. Incorporating lighter, brighter accents, such as cream or gold, will help prevent the space from feeling too dark or heavy. #281E24 can also be used for furniture, such as sofas or cabinets, adding a touch of elegance and sophistication. It can serve as a more interesting alternative to black or gray, maintaining a sense of neutrality while offering a subtle warmth.
Fashion
In fashion, Cocoa Brown is versatile and can be used in a variety of ways. It is often used for outerwear, like coats or jackets, adding an element of sophistication. It also works well for accessories, such as belts, bags, and shoes, complementing a range of outfits. When choosing clothing items of this color, consider pairing them with lighter or brighter colors to ensure the overall outfit is not too dark. It is a great colour for formal wear, where you are seeking to deviate away from the conventional navy, grey or black.