Persian Indigo
General Information about Persian Indigo
The hex color #281D7E, commonly known as Persian Indigo, is a deep, rich shade of blue-violet. It belongs to the indigo color family, which historically was derived from natural dyes. In the RGB color model, it is composed of 16.1% red, 11.4% green, and 49.4% blue. Its CMYK representation is 67% cyan, 77% magenta, 0% yellow, and 51% black. This color evokes feelings of sophistication, mystery, and depth. It is often associated with royalty, wisdom, and creativity. Persian Indigo is used across various fields, from digital design to fashion, because of its unique balance of warmth and coolness. Its depth makes it a versatile choice for creating visually appealing graphics and designs.
The hex color #281D7E, also known as Persian Indigo, presents some accessibility challenges. Its dark hue results in a low contrast ratio against standard white backgrounds, potentially making text or interactive elements difficult to read for users with visual impairments. To improve accessibility, consider pairing it with lighter colors that provide sufficient contrast, adhering to WCAG guidelines for contrast ratios (minimum 4.5:1 for normal text and 3:1 for large text). Additionally, avoid using this color alone to convey important information; always supplement it with text labels or other visual cues. When used for interactive elements like buttons or links, ensure that hover and focus states are clearly distinguishable to aid users navigating with keyboards or assistive technologies. Testing with accessibility evaluation tools and user feedback is crucial to validate the effectiveness of these adjustments and ensure an inclusive user experience.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of indigo that offers better contrast against light backgrounds while retaining a similar aesthetic.
A dark purple that provides a more accessible alternative, ensuring better readability and visibility of content.
A vibrant blue to highlight important aspects of the design
Applications
Website Branding
Persian Indigo can be used as a primary color for a website's branding, creating a sophisticated and professional aesthetic. It is suitable for financial institutions, educational platforms, or technology companies seeking to convey trust and innovation. To maximize user engagement, pair it with lighter, contrasting accent colors for buttons, links, and calls to action. Careful attention should be paid to the readability of text against this dark background, ensuring sufficient contrast for all users, especially those with visual impairments. Consider using a lighter tint of the indigo or a complementary color to highlight important information.
Fashion and Interior Design
In fashion, Persian Indigo can be incorporated into evening wear or formal attire, exuding elegance and refinement. It's a great color for suits, dresses, or accessories like scarves and ties. When designing outfits with this color, consider pairing it with metallic accents like silver or gold for a luxurious touch. In interior design, it can be utilized as an accent wall color, upholstery for furniture, or in decorative elements such as rugs and cushions, creating a calming and sophisticated atmosphere. Use of lighter colors such as whites, creams, or light grays would make the indigo pop and keep the room from being too dark
Beauty
In beauty, Persian Indigo can be used in eyeshadow palettes, eyeliners, and nail polishes. The dark blue is suited for creating a smoky effect to accentuate the eyes, or used as an alternative to blacks and greys in more formal environments.