Cocoa Brown

#281D24

General Information

#281D24, often referred to as Cocoa Brown, is a dark and earthy shade of brown. It is composed of 15.7% red, 11.4% green, and 14.1% blue. In the RGB color space, it is represented as (40, 29, 36). The hexadecimal color code #281D24 is commonly used in web design, graphic design, and other digital media to represent this specific shade. Cocoa Brown evokes a sense of warmth, comfort, and sophistication. Its subdued nature makes it a versatile choice for backgrounds, text, and accents. In color psychology, browns are often associated with stability, reliability, and nature. This color can bring a sense of grounding and authenticity to various design projects, making it a popular choice for brands aiming to convey these qualities.

The hex color #281D24, a dark and muted shade, presents certain accessibility challenges. Its low luminance value necessitates careful consideration of color contrast, especially when used for text or interactive elements. According to WCAG guidelines, sufficient contrast between foreground and background colors is crucial for users with visual impairments. For text, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using #281D24 as a background requires a very light text color to meet these standards. Tools like contrast checkers can help evaluate and adjust color pairings. Furthermore, avoid relying solely on color to convey meaning, as colorblind users may not perceive the information accurately. Providing alternative visual cues, such as icons or text labels, ensures inclusivity. Considering these factors during design and implementation will greatly improve the usability of web content for all users.

Shades

Digital Color Formats

RGB
40 29 36
RGB40 29 36
Red
Green
Blue
HSL
321.82deg 15.94% 13.53%
321.8215.9413.53HSL
Hue
Saturation
Lightness
HWB
321.82deg 11.37% 84.31%
321.8211.3784.31HWB
Hue
Whiteness
Blackness
hex#281D24
rgb40 29 36
hsl321.82deg 15.94% 13.53%
cmyk0% 27.5% 10% 84.31%
hwb321.82deg 11.37% 84.31%
xyz-d650.02 0.01 0.02
oklch0.2469 0.0211 340.25
oklab0.2469 0.02 -0.01
CMYK
0% 27.5% 10% 84.31%
027.51084.31CMYK
Cyan
Magenta
Yellow
Key
XYZ-d65
0.02 0.01 0.02
0.020.010.02XYZ
X
Y
Z
OKLCH
0.2469 0.0211 340.25
0.24690.0211340.25LCH
Lightness
Chroma
Hue
OKLAB
0.2469 0.02 -0.01
0.24690.02-0.01LAB
Lightness
Green-Red
Blue-Yellow

Alternative colors

Applications

Complementary color

Buttons