Persian Indigo
General Information
The color #281A7E, known as Persian Indigo, is a deep, rich shade of purple-blue. It belongs to the indigo color family, which historically was derived from the Indigofera tinctoria plant. In the RGB color model, it is composed of 15.7% red, 10.2% green, and 49.4% blue. The hexadecimal color code #281A7E represents a specific point in the color spectrum, often used in digital design and web development to ensure consistent color representation across different devices. This color evokes feelings of sophistication, depth, and mystery. Its deep hue makes it suitable for creating a sense of formality or luxury in various design contexts. Persian Indigo can be used to convey trust, intelligence, and stability, making it a popular choice for branding and visual communication.
The hex color #281A7E, also known as Persian Indigo, has a low contrast ratio against white text, making it potentially difficult for users with visual impairments to read. The contrast ratio is approximately 4.6:1, falling short of the WCAG recommended 7:1 for AAA compliance and 4.5:1 for AA compliance for normal text. To improve accessibility, consider using lighter text colors such as white (#FFFFFF) or very light grays. Alternatively, you could choose a darker background color paired with #281A7E as the text color to ensure better readability. Tools like WebAIM's Contrast Checker can help assess contrast ratios and suggest compliant color combinations. Prioritizing sufficient contrast is crucial for inclusivity, ensuring that content is accessible to all users, including those with low vision or color blindness.
Shades
Digital Color Formats
Alternative colors
- #58469c
A lighter shade of purple that maintains a similar aesthetic but offers better contrast against dark text.
- #1a237e
A deep blue that provides better readability with white text while retaining a sophisticated feel.
- #4b0082
A more vibrant indigo that can be used as an accent color to draw attention without compromising readability.
Applications
Web Development
In web development, Persian Indigo can be used as a background color for website headers or footers to create a sense of sophistication and elegance. It pairs well with white or light gray text for a clean, modern look. The color can also be used for call-to-action buttons, but care should be taken to ensure sufficient contrast for readability. Using it sparingly as an accent color can add depth and visual interest without overwhelming the design. For example, it could be used to highlight important information or to create visual hierarchy within a webpage. This color is particularly suitable for websites targeting luxury brands, educational institutions, or creative agencies.
Beauty
In the beauty industry, Persian Indigo can be incorporated into eyeshadow palettes or nail polish collections to offer a rich, deep color option. It complements a variety of skin tones and can be used to create both subtle and dramatic looks. The color can also be used in branding and packaging to convey a sense of luxury and sophistication. For example, it could be used for the packaging of high-end skincare products or perfumes. Combining it with metallic accents like gold or silver can enhance its luxurious appeal, making it an attractive choice for consumers seeking premium beauty products.
Interior Design
Persian Indigo can be used to create accent walls in living rooms or bedrooms, adding a touch of elegance and depth to the space. It works well with neutral furniture and light-colored accessories to create a balanced and inviting atmosphere. This color can also be used for upholstery, such as sofas or chairs, to add a pop of color to a room. Combining it with natural materials like wood or stone can create a harmonious and sophisticated interior. In commercial spaces, Persian Indigo can be used in waiting rooms or offices to create a calming and professional environment.