Cocoa Brown
General Information about Cocoa Brown
The hexadecimal color code #281822 represents a dark shade of brown, often referred to as cocoa brown. It is composed of 15.7% red, 9.4% green, and 13.3% blue. In the RGB color model, this translates to 40 red, 24 green, and 34 blue. The color is created by a mix of red, green, and blue light, with red being the most dominant color, followed by blue. Cocoa brown is often associated with earthiness, warmth, and comfort. It is a versatile color that can be used in various design applications to evoke a sense of sophistication and natural beauty. Its subdued nature makes it easy to pair with other colors.
The color #281822, a deep cocoa brown, presents some accessibility challenges, particularly in text-based applications. Its low luminance value means that it requires careful consideration of contrast ratios. According to WCAG guidelines, text should have a contrast ratio of at least 4.5:1 against its background for normal text and 3:1 for large text to be considered accessible. When using #281822 for text, ensure that it is paired with a very light background to meet these contrast requirements. Similarly, when using it as a background color, use light-colored text. Tools like contrast checkers can help you verify that your color combinations meet accessibility standards. Consider providing alternative styling options for users with visual impairments, such as a high-contrast mode. Non-text elements should have a contrast ratio of 3:1 against adjacent color(s).
Shades
Digital Color Formats
Alternative colors
Applications
Branding and Web Design
Cocoa brown can be used as a background color for websites related to coffee, chocolate, or natural products. Its earthy tone evokes feelings of warmth and comfort, making it suitable for brands aiming to create a cozy and inviting online presence. In graphic design, it serves as an accent color for logos or branding materials, providing a touch of sophistication. It is also a solid choice for backgrounds for powerpoint templates.
Interior Design
In interior design, cocoa brown can be used for walls, furniture, or accent pieces. It pairs well with lighter colors like cream or beige to create a balanced and harmonious space. It can be used as the main background for minimalist infographics to deliver serious data.
Fashion and Beauty
In fashion, cocoa brown can be used for clothing, shoes, or accessories. It is a versatile color that can be dressed up or down, making it suitable for a variety of styles. In the beauty industry, this color can be used as an eyeshadow color.