Gondola
General Information about #281311
The hexadecimal color code #281311 is a dark shade of brown. It is composed of 15.7% red, 7.5% green, and 6.7% blue. In the RGB color model, this translates to 40 red, 19 green, and 17 blue. In the CMYK color model, it is composed of 0% cyan, 52.5% magenta, 57.5% yellow, and 84.3% black. This color is often described as Gondola. The color has a very low saturation, with muted and subtle undertones. Colors with this color code often evoke feelings of warmth, earthiness, and sophistication. Its darkness often gives a feeling of being secure. The color is suitable for designs where a subtle and grounding color is desired.
The hex color #281311, also known as Gondola, presents some accessibility challenges, particularly concerning contrast. When used as a background color, careful consideration must be given to the foreground text color. Due to its dark nature, a light text color (white or very light shades of yellow or green) is essential to ensure sufficient contrast for readability. Using online contrast checkers is highly recommended to verify compliance with WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is generally required to meet Level AA compliance. For Level AAA compliance, even higher contrast ratios are needed. Avoid pairing this color with other dark colors as this would make content inaccessible to users with visual impairments. Proper color selection enhances usability and inclusivity for all users.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design, Fashion & Interior
In web design, #281311 can be used for website headers or footers to create a sophisticated and grounded feel. Its dark shade makes it ideal for elements where you want to draw attention and convey a sense of stability. However, use it sparingly to avoid overwhelming the user interface. Ensure that any text or interactive elements placed on this background have sufficient contrast to maintain readability and usability. In fashion, this color could be utilized in the design of leather goods, such as belts or bags, where its deep, earthy tone adds a touch of elegance. In interior design, it can be incorporated into accent walls or furniture to introduce a sense of warmth and depth to a room.
Branding and Marketing
In branding, the hex color #281311 can be used to convey feelings of reliability, sophistication, and earthiness. It would fit well in the branding design of a construction company, where it subtly conveys the reliability of the work done by the company. It can also be used by a leather goods company, or a high-end fashion label. In marketing materials, this color can serve as the basis for background textures in brochures or posters, especially when promoting products that emphasize quality and durability. This color would not fit the marketing materials of a company that wants to convey lightheartedness and joy.
Beauty and Cosmetics
In beauty, this color is evocative of natural shades found in eye shadows and lipsticks, perfect for creating a subtle, smoky look. The rich brown is versatile and can be applied to different skin tones, providing depth and definition. It offers a sophisticated and earthy element to makeup palettes, suitable for both everyday wear and special occasions, enhancing features without overpowering the face.