Gondola
General Information About Gondola
The hexadecimal color code #281214 represents a dark shade of red, often described as Gondola. It's composed of 15.69% red, 7.06% green, and 7.84% blue. In the RGB color model, this color is equivalent to (40, 18, 20). This color has a relatively low saturation and brightness, giving it a muted and understated appearance. Gondola is often associated with feelings of warmth, comfort, and sophistication. It can be used to create a sense of intimacy and luxury. Because of its low brightness, it often requires pairing with brighter colors to prevent a dim or somber aesthetic. In the world of color psychology, darker shades of red can also convey strength and confidence.
The hex color #281214, also known as Gondola, presents some accessibility challenges, especially in web design. Its low luminance (darkness) means that text using this color as a background requires very light-colored text (ideally white or near-white) to ensure sufficient contrast for readability. According to WCAG (Web Content Accessibility Guidelines), a contrast ratio of at least 4.5:1 is needed for normal text and 3:1 for large text to meet Level AA compliance. Using tools to measure the contrast ratio between #281214 and a chosen text color is essential. If the contrast is insufficient, consider lightening the color or choosing a different background color altogether. For users with visual impairments, poor contrast can make content difficult or impossible to perceive. Also, avoid using this color as the sole means of conveying information, such as in links or buttons, without additional cues like underlines or icons.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent
In web design, #281214 can be used sparingly for headers or accents, ensuring sufficient contrast with text and other elements. It evokes a sense of sophistication and warmth, making it suitable for luxury brands or websites aiming for a classic aesthetic. However, careful consideration of its low luminance is critical for accessibility. Consider using it for non-essential visual elements rather than crucial content. Also works for backgrounds in small doses with a very bright text color.
Interior Design and Fashion
In interior design, #281214 can be used as an accent wall color in a room with plenty of natural light. It pairs well with lighter, neutral colors like beige or cream. Consider using it for furniture upholstery to bring warmth and elegance to a space. In fashion, this color might be a good option for a dress, skirt or maybe even a coat, especially during fall and winter seasons
Graphic Design
In graphic design, the hex color can be used as background for posters that want to portray an elegant and old style. Together with the right typography, it can be a very appealing design, mostly for an older audience that looks for classic and elegant designs.