Jacaranda
General Information
The hex color code #280B21, also known as Jacaranda, is a dark, muted shade of purple. It's created by combining a relatively low amount of red with even lower amounts of green and blue. In the RGB color model, it consists of 15.7% red, 4.3% green, and 12.9% blue. Jacaranda evokes feelings of sophistication, mystery, and elegance. It's often associated with creativity, imagination, and luxury. Due to its dark nature, it's not commonly used as a primary color but rather as an accent or background color. The color is relatively uncommon in nature, making it feel more artificial and man-made. The name "Jacaranda" likely comes from the Jacaranda tree, which has beautiful purple flowers.
The color #280B21, also known as Jacaranda, presents some accessibility challenges, particularly concerning text legibility. Due to its dark nature, a light text color is required to achieve sufficient contrast. Using a color contrast checker is highly recommended to ensure compliance with WCAG guidelines. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is crucial for users with visual impairments. When using this color as a background, avoid pairing it with dark text or intricate visual elements that might become indistinguishable. Consider providing alternative color schemes or high-contrast options for users who need them. Careful consideration should be given to the target audience and their potential accessibility needs when incorporating Jacaranda into a design.
Shades
Digital Color Formats
Alternative colors
- #48263f
A lighter shade that provides better contrast with dark text, making it more accessible for users with visual impairments.
- #3a1732
Offers a similar hue with a slightly brighter tone, enhancing visibility and readability.
- #521f45
An alternative if higher contrast is needed; this provides a background further away from the original color.
Applications
Web Design
Jacaranda's rich, dark hue can add a sense of luxury and mystery to website designs. It's well-suited for backgrounds, especially when paired with lighter text or accent colors. For example, a portfolio website for a designer or artist could use #280B21 as a background color to create a sophisticated and professional look. It also works well for websites related to beauty or fashion, where a sense of elegance is desired. However, consider the accessibility implications of dark background colors and ensure adequate contrast with text and other elements.
Beauty and Cosmetics
In the realm of beauty and cosmetics, Jacaranda evokes feelings of deep sophistication. It could be utilized as the predominant color within packaging designs for high-end cosmetics or skincare products, projecting an aura of indulgence and refinement. Moreover, this particular shade has the potential to be translated into captivating eyeshadow colors, dramatic lipsticks, or elegant nail polish options that could enhance and broaden the palettes offered by cosmetic companies. The color aligns perfectly with brands aiming to communicate luxury and quality.
Fashion
Jacaranda can set a dramatic and luxurious tone when used in fashion, particularly in evening wear or accessories. Consider a velvet gown in this color, or perhaps a pair of elegant heels. It can also be used as an accent color in jewelry or handbags. When combined with lighter colors like gold or silver, it creates a rich and eye-catching look. Furthermore, this color could also find a niche in creating distinctive prints or patterns, offering a unique and high-end aesthetic to various fashion articles.