Jacaranda
General Information
The hex color #280A29, also known as Jacaranda, is a deep, dark shade of purple. It belongs to the purple color family and is composed of 15.7% red, 3.9% green, and 16.1% blue. In the RGB color space, it has the values R:40, G:10, and B:41. In the CMYK color space, it is composed of 2.4% cyan, 75.6% magenta, 0.0% yellow, and 83.9% black. This combination results in a rich, saturated color that is often associated with royalty, mystery, and luxury. Jacaranda is named after the Jacaranda tree, which is known for its beautiful purple flowers. This color is often used in design to create a sense of sophistication and elegance.
The color #280A29, also known as Jacaranda, presents several accessibility challenges for web developers. Its low luminance value of approximately 2% means that text rendered in this color requires a very light background to ensure sufficient contrast for readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using #280A29 for text on a white or light background would likely fail these contrast tests, making the content difficult to read for users, especially those with visual impairments. Developers should carefully consider color combinations and utilize tools to check contrast ratios to meet accessibility standards. Alternatives include using a lighter shade of purple or pairing it with a significantly lighter accent color.
Shades
Digital Color Formats
Alternative colors
- #4b0082
A lighter shade of purple that provides better contrast against white backgrounds, improving readability.
- #e6e6fa
A softer lavender tone that offers a more subtle and accessible alternative to deep purple.
- #9370db
A muted mauve color that maintains a purple hue while being gentle and soft on the eyes.
Applications
Sophisticated Web Design
In web design, Jacaranda (#280A29) can be strategically used to create a luxurious and mysterious ambiance. Its deep, rich tone works well for backgrounds in sections where you want to evoke a sense of sophistication, such as headers or footers. As the primary text color it is not suitable, because of the low contrast ratio. Also buttons or highlight elements can feature Jacaranda, when used on light backgrounds.
Glamorous Beauty Products
In the beauty industry, Jacaranda's captivating hue lends itself beautifully to eye shadows and lipsticks, providing depth and richness. The color can add a touch of glamour and allure to makeup looks, making it perfect for evening wear or special occasions. Jacaranda-toned nail polishes are an excellent choice for creating elegant and bold statements.
Fashion Design
In fashion, Jacaranda can be incorporated into statement pieces such as dresses, blouses, or accessories to add a touch of regal elegance. The color works well with both casual and formal attire. Jacaranda can also be used as an accent color in patterns or prints, to add depth and intrigue to the overall design. Fabrics like velvet or silk can enhance the color's richness and vibrancy.