Jacaranda
General Information
The hexadecimal color code #280820 represents a dark, muted shade of purple often referred to as Jacaranda, named after the flowering tree known for its vibrant purple blossoms. This color resides in the purple color family and possesses a relatively low luminance, making it appear deep and subdued. In the RGB (Red, Green, Blue) color model, #280820 is composed of 16.08% red, 3.14% green, and 12.55% blue. In the CMYK (Cyan, Magenta, Yellow, Black) color model, which is typically used for printing purposes, it consists of 0% cyan, 80.5% magenta, 21.6% yellow, and 83.9% black. This color is often associated with sophistication, mystery, and creativity. Due to its dark nature, it requires careful consideration when used in design to ensure sufficient contrast and readability.
The color #280820, a deep, muted purple, presents some accessibility challenges, particularly in text-based applications. Its low luminance of 3.6 cd/m² necessitates careful consideration of contrast ratios to ensure readability. When used as a text color, it's imperative to pair it with a very light background to meet WCAG (Web Content Accessibility Guidelines) AA standards, which require a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. For users with visual impairments, including those with low vision or color blindness, insufficient contrast can render text illegible. Tools like contrast checkers can assist in verifying compliance. In user interface design, avoid using #280820 for critical interactive elements unless accompanied by clear visual cues and sufficient contrast to prevent usability issues. It's crucial to prioritize accessibility to provide an inclusive experience for all users.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Jacaranda can be used sparingly to create a sense of mystery and sophistication. It's best suited for accents, backgrounds, or subtle overlays, especially on websites targeting luxury brands or creative agencies. Given its darkness, it's crucial to use it alongside lighter colors to ensure readability and visual balance. For example, pairing it with a cream or light beige can evoke elegance. In user interface design, it can be applied as a secondary color in headers or footers to provide a touch of depth without overwhelming the user. Furthermore, it can serve as an effective background color for dark-themed websites, conveying a sense of modernity.
Beauty & Cosmetics
In the realm of beauty and cosmetics, #280820 offers a unique touch to eye shadows or lipsticks, providing a deep and elegant allure. It can be used to create bold, dramatic makeup looks for evening events or photoshoots. Its rich tone is especially suitable for individuals with cooler skin tones, accentuating their features. Furthermore, it can be incorporated into nail polish formulations, adding a touch of understated luxury. When formulating beauty products with this color, attention must be given to the pigment load to ensure consistent color payoff and avoid patchiness. It could be also used as a hair dye for people who would like to get a mysterious look.
Interior Design
Jacaranda, a deep and sophisticated shade of purple, can add a touch of drama and luxury to interior spaces. It works exceptionally well as an accent wall color in bedrooms, living rooms, or studies, creating a cozy and intimate atmosphere. To prevent the color from overwhelming the space, it is best to pair it with lighter neutrals such as off-white, gray, or beige. Jacaranda can also be used in smaller decorative items such as throw pillows, curtains, or rugs to add a pop of color and visual interest. Consider using it for upholstery on a statement piece of furniture, like a velvet armchair, to create a focal point in the room. It also blends well with metallic accents, such as gold or silver, to enhance its elegance.