Jacaranda
General Information about #280331
The hex color #280331, often referred to as Jacaranda, is a deep, muted shade of purple. It belongs to the dark end of the purple color spectrum, exhibiting a sense of sophistication and mystery. In the RGB color model, it is composed of 16.1% red, 1.2% green, and 19.2% blue. This unique combination gives it a subtle warmth despite its predominantly cool nature. Colors like Jacaranda are often associated with royalty, luxury, and creativity. Because of its low brightness, it is generally best used as an accent color rather than a primary color, especially in applications where readability is crucial. Its hexadecimal triplet is 280331.
The hex color #280331, also known as Jacaranda, presents some accessibility challenges, especially when used for text or interactive elements. Its low luminance value of approximately 3 means that it requires very light text colors to meet WCAG (Web Content Accessibility Guidelines) contrast requirements. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text to ensure readability for users with visual impairments. When using Jacaranda as a background, consider pairing it with white or very light shades of yellow or green. Thoroughly test color combinations with accessibility tools to ensure compliance and optimal user experience. Avoid using it for crucial interface elements without careful consideration of contrast. Using it for decorative elements poses less of an accessibility risk. Remember to provide alternative ways to perceive information conveyed through color.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent
In web design, Jacaranda (#280331) can be employed sparingly to evoke a sense of luxury and sophistication. It works well as an accent color in headers or as a background for short, impactful statements. Given its deep tone, ensure sufficient contrast with text or other elements for readability. It is suitable for websites related to high-end products, cosmetics, or artistic portfolios where a touch of mystery and elegance is desired. In UI design, use it for non-essential components, reserving brighter colors for primary actions to avoid visual confusion.
Beauty and Cosmetics
In the beauty industry, Jacaranda (#280331) aligns with dark, moody, and sophisticated themes. It can be used in eye shadow palettes to create smoky eye looks or as a deep, alluring lip color. In product packaging, it conveys a sense of luxury and exclusivity, making it suitable for high-end brands targeting a sophisticated clientele. Furthermore, it can serve as an accent color in branding materials, websites, and social media content to reinforce the brand's identity and aesthetic appeal. Jacaranda's enigmatic nature makes it ideal for brands aiming for an aura of mystery and allure.
Interior Design Accent
Jacaranda (#280331) in interior design can add a touch of drama and elegance to a space. It works particularly well in rooms with ample natural light, where its depth can be fully appreciated. It can be used as an accent wall color, providing a striking contrast to lighter hues. Alternatively, it can be incorporated through furniture, such as velvet sofas or upholstered chairs, adding a luxurious feel. When using it, balance the color with lighter, neutral tones to prevent the space from feeling too dark or overwhelming. Metallic accents like gold or silver can complement the color.