Jacaranda
General Information about Jacaranda
The hex color #280329, also known as Jacaranda, is a dark and muted shade of purple, evoking feelings of mystery, sophistication, and elegance. It is composed of 15.7% red, 1.2% green, and 16.1% blue. In the RGB color space, this translates to R:40, G:3, B:41. Its CMYK values are C:0.02, M:0.93, Y:0.00, K:0.84. Jacaranda is reminiscent of the deep purple hues found in jacaranda flowers, which are known for their beauty and vibrant color displays. This color is often associated with royalty, creativity, and introspection. Due to its darkness, it is best used as an accent color or paired with lighter shades to provide contrast and visual balance. It's a versatile color that can add depth and richness to various design applications.
The hex color #280329, also known as Jacaranda, presents significant accessibility challenges, especially in web design. Its dark nature results in very low contrast against standard light backgrounds, making text and other elements difficult to read for users with visual impairments. According to WCAG guidelines, sufficient contrast is crucial for readability. To improve accessibility, it is recommended to pair this color with very light shades, such as #FFFFFF or #F0F0F0, to achieve a contrast ratio that meets WCAG AA or AAA standards. Also, avoid using this color for essential interactive elements like buttons or links without ensuring adequate contrast. Providing alternative color schemes for users who need them is also a good practice.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent
In web design, Jacaranda (#280329) can be used sparingly as an accent color to create a sense of luxury and sophistication. It is particularly effective in headers, footers, or as a background for call-to-action buttons if paired with a contrasting text color like white or a very light gray. For branding, this color communicates elegance and mystery, making it suitable for companies in the beauty, fashion, or entertainment industries. However, care must be taken to ensure it meets accessibility standards by providing sufficient contrast, especially for text and interactive elements. Consider using it for non-essential design elements where high readability is not critical.
Interior Design Accent
In interior design, Jacaranda (#280329) can add a touch of drama and opulence to a space. It works well in rooms with ample natural light, where its deep hue can create a cozy and inviting atmosphere. Use it as an accent wall color in a living room or bedroom, or incorporate it through textiles such as curtains, cushions, or rugs. To balance the darkness, pair it with lighter colors like cream, white, or soft grays. Metallic accents like gold or silver can also enhance its luxurious feel. This color is particularly suitable for creating a sophisticated and relaxing ambiance.
Fashion Design Element
In the fashion world, Jacaranda (#280329) can be employed to design striking and elegant outfits. It is a good choice for evening wear, such as gowns or cocktail dresses, and can also be used in accessories like scarves, handbags, or jewelry. The color works well with both warm and cool skin tones, making it a versatile option. Combine it with neutral colors like black, gray, or beige for a balanced look, or add pops of contrasting colors like gold or silver for a more glamorous effect. Jacaranda is a suitable color for creating a sense of sophistication and mystery in fashion designs, conveying elegance and confidence.