Jacaranda
General Information
The hexadecimal color code #28002A, also known as Jacaranda, is a deep, muted purple hue. It is composed of 15.7% red, 0% green, and 16.5% blue. In the RGB color space, it is relatively low in all three components, which contributes to its dark and subdued appearance. Jacaranda is named after the Jacaranda tree, which is known for its vibrant purple flowers. This color evokes feelings of sophistication, mystery, and elegance. It is often associated with luxury, creativity, and spirituality. In color psychology, purple is thought to stimulate imagination and creativity. Due to its low luminance, #28002A is best used sparingly or with contrasting light colors to ensure readability and visual appeal.
The color #28002A, also known as Jacaranda, presents accessibility challenges due to its dark nature. Its low luminance can make it difficult to read text or distinguish elements when used as a background color, especially for users with visual impairments. To improve accessibility, it is recommended to use Jacaranda with light-colored text or elements that provide sufficient contrast. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text, as specified by WCAG guidelines. Ensure interactive elements have clear visual cues and are easily distinguishable. Avoid using Jacaranda for critical information or actions without careful consideration of contrast and readability. Testing with accessibility tools and user feedback can further validate the color's accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
Web Development
In web development, Jacaranda (#28002A) can be used as a sophisticated background color for website headers or footers, particularly for sites related to luxury goods, cosmetics, or artistic portfolios. To avoid readability issues, pair it with white or light gray text. This color can create a sense of elegance and depth, especially when complemented by minimalist design elements. It's crucial to ensure sufficient contrast for accessibility, which might involve using a text shadow or a lighter overlay on the background. Consider its use in loading screens and splash pages for a memorable first impression.
Beauty
In the beauty industry, Jacaranda's deep purple hue can be used in packaging for high-end cosmetics, creating a sense of luxury and mystique. It works especially well for eyeshadow palettes or lipsticks. This color can also be used in branding for beauty salons or spas, conveying a sense of elegance and relaxation. When selecting this hue, consider complementing it with metallic accents like gold or silver to enhance its opulent appeal. Be mindful of the audience; Jacaranda may be particularly effective for targeting sophisticated and mature consumers.
Fashion
In fashion, Jacaranda (#28002A) can be used as an accent color in evening wear or accessories, such as scarves or handbags. Its deep, rich tone evokes a sense of sophistication and refinement. This color is particularly well-suited for velvet or silk fabrics, enhancing their luxurious feel. It pairs well with neutral colors like black, gray, or beige, allowing it to stand out without being overwhelming. Consider using Jacaranda in small doses, such as in the lining of a jacket or as a subtle embellishment, to add a touch of elegance.