Jacaranda
General Information
The hexadecimal color code #280022 represents a dark, muted shade of purple, often referred to as Jacaranda. It is composed of 15.7% red, 0% green, and 13.3% blue. In the RGB color space, it is a combination of these primary colors at varying intensities. The color evokes feelings of mystery, sophistication, and luxury due to its dark and rich tone. In color theory, purple is often associated with royalty, creativity, and spirituality. This particular shade of purple, Jacaranda, gets its name from the Jacaranda tree, known for its beautiful purple flowers. It is often used in design to create a sense of elegance and intrigue, but due to its low brightness, it should be used carefully to ensure readability and accessibility.
The color #280022, also known as Jacaranda, presents some accessibility challenges, particularly concerning color contrast. When used as a foreground color, it requires a very light background to meet WCAG (Web Content Accessibility Guidelines) standards for sufficient contrast. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Therefore, pairing #280022 with lighter shades of yellow, white, or beige is crucial to ensure readability for users with visual impairments. Avoid using it with darker colors, as this will result in poor contrast and make the text difficult to read. Designers should also consider providing alternative color schemes that offer better contrast for users with specific needs. Tools like contrast checkers can be used to evaluate the contrast ratio and ensure compliance with accessibility standards. Careful consideration of color combinations is essential to create inclusive and accessible designs.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent
In web design, Jacaranda (#280022) can be used as an accent color to draw attention to specific elements, such as headings, buttons, or call-to-action areas. Its dark and mysterious tone can create a sense of sophistication and luxury. However, due to its low contrast, it's best used sparingly and paired with lighter background colors. Jacaranda can also be incorporated into website branding for businesses that want to convey a sense of elegance and exclusivity. When used thoughtfully, it can add a unique and memorable touch to the overall design, enhancing the user experience. Remember to always test the contrast with other colors in your palette!
Fashion Design
In the fashion industry, Jacaranda (#280022) can be used in evening wear or accessories to create a sense of mystery and sophistication. It pairs well with metallic accents like gold or silver, as well as complementary colors like lavender or teal. The color can also be used in textile designs to add depth and richness. Furthermore, it can be incorporated into makeup palettes for eyeshadows or lipsticks, providing a dramatic and alluring look. This unique shade can be very powerful to create a high-fashion design. It's suitable for various types of clothing, from dresses to blouses to skirts.
Interior Design Accent
In interior design, Jacaranda (#280022) can serve as a wall accent in rooms designed to create an atmosphere of rest and peace, such as bedrooms or reading corners. It may also serve as an accent color in furniture to make a statement, especially when combined with gold or other metallic elements. Its use should be restricted to create accent and statement moments because a complete room in that tone can make a space look smaller and overwhelming. The color can also be used as wallpaper to create a more personalized design.