Mariner
General Information about Mariner (#2763BF)
The hex color #2763BF, also known as Mariner, is a deep, saturated blue hue. It falls within the blue color family and is characterized by its strong and reliable presence. In the RGB color model, #2763BF is composed of 15.29% red, 38.82% green, and 74.9% blue. Its CMYK values are 0.79, 0.48, 0.00, 0.25. Colors similar to Mariner often evoke feelings of trustworthiness, stability, and professionalism, making it a popular choice for corporate branding and website design. The color Mariner can also be found in nature, for example in the sky or in water. Because of that, the color can also feel calming and secure, having a grounding effect on its users. In web design and other areas, Mariner can be used as a contrast color or as a neutral background.
The hex color #2763BF, also known as Mariner, presents some accessibility considerations for web development. Its relatively low luminance can create contrast issues when used as text on a white or very light background, potentially making it difficult for users with visual impairments to read. According to WCAG guidelines, sufficient contrast ratios are essential for ensuring readability. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #2763BF for text, it's crucial to pair it with a light color that meets these contrast requirements. Conversely, if #2763BF is used as a background color, the text placed on top should be a light color to ensure sufficient contrast. Testing with accessibility tools and getting feedback from users with disabilities are highly recommended to validate the color choices and make any necessary adjustments. Also, providing alternative styling options, such as allowing users to adjust the color scheme, can significantly improve the overall user experience for everyone.
Shades
Digital Color Formats
Alternative colors
Applications
Corporate Branding
Mariner (#2763BF) can serve as a primary color for branding elements, conveying trust and stability. Its use in logos and website headers provides a sophisticated and professional feel, ensuring brand recognition and a positive user experience. Its depth makes it useful for data visualization, helping make charts and graphs more easily readable.
UI/UX Design
In UI/UX design, Mariner (#2763BF) can be utilized for interactive elements, such as buttons and links. Its distinct shade stands out against lighter backgrounds, providing clear visual cues for users and improving navigation. It can also be used to highlight important information, enhancing usability and engagement. Use with a lighter color for accessibility.
Fashion and Beauty
Mariner (#2763BF) is a great choice for backgrounds in fashion or beauty related projects. Its deep color allows lighter elements to stand out, drawing the users attention. Especially white and light colors work well as contrast colors.