St Tropaz
General Information about #275B8D
The hex color #275B8D, often referred to as St Tropaz, is a dark, desaturated blue color. It belongs to the blue color family and exhibits a moderate level of saturation, giving it a subdued and calming appearance. In the RGB color model, it is composed of 15.29% red, 35.69% green, and 55.29% blue. When represented in the CMYK color model, it consists of 72.39% cyan, 35.48% magenta, 0% yellow, and 44.71% black. This indicates that it is primarily composed of cyan and magenta pigments with a significant amount of black to darken the shade. The color is commonly used in various design applications to evoke feelings of trust, stability, and depth.
The hex color #275B8D, also known as St Tropaz, presents some accessibility challenges, particularly when used for text or interactive elements. Its relatively low luminance requires careful consideration of contrast ratios against background colors. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #275B8D, pairing it with a very light color such as #FFFFFF (white) or a light shade of gray can help meet these contrast requirements. Tools such as WebAIM's contrast checker can be used to verify compliance. It is not advised to pair #275B8D with other dark colors, or other blues, greens and purples as these often fail accessibility standards. Thoughtful use of color combinations ensures readability and usability for individuals with visual impairments.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #275B8D can be employed for headers, navigation bars, and as an accent color to draw attention to specific elements. Due to its dark nature, it is best used sparingly, or with sufficient white space to avoid overwhelming the user. Using it as the main background color is not ideal due to accessibility concerns, but it works well for secondary elements. For example, a website for a financial institution could use #275B8D as a primary color to convey trust and stability, while the website content will have a lighter color.
Interior Design & Fashion
Within interior design, #275B8D can add a touch of sophistication and tranquility to spaces such as bedrooms or living rooms. It pairs well with neutral tones like gray, beige, and white, creating a balanced and calming atmosphere. The color is suitable for accent walls, upholstery, or decorative accessories like cushions and vases. In fashion, #275B8D can be a versatile color for dresses, suits, or accessories, offering a sophisticated and elegant appearance. It coordinates well with various colors and can create a stylish look.
Branding
For branding, #275B8D can represent reliability, trust and stability. This makes it appropriate for companies in finance or governmental institutions. The branding color can be used in logos, marketing materials, and websites. It can also be found on business cards to emphasize a professional look. To avoid a boring branding, the colour can be combined with accent colors in a marketing campaign.