St Tropaz
General Information about St Tropaz
The hex color #275A8D, also known as St Tropaz, is a dark, desaturated blue color. It belongs to the blue color family, often associated with stability, trust, and calmness. In the RGB color model, it is composed of 15.29% red, 35.29% green, and 55.29% blue. In the CMYK color model, it consists of 72% cyan, 36% magenta, 0% yellow, and 45% black. This color is often used in corporate branding and web design to evoke feelings of security and professionalism. Its muted tone makes it a versatile choice for backgrounds and accents. The name St Tropaz probably refers to the city in France, also known as Saint-Tropez, because of the connection to the French flag.
The hex color #275A8D, also known as St Tropaz, presents some accessibility challenges, especially when used as a background or text color. Its relatively low luminance value of 0.146 means that it requires careful consideration of contrast ratios. According to WCAG guidelines, sufficient contrast is crucial for users with visual impairments to perceive content effectively. When using #275A8D for text, it's essential to pair it with a very light color (e.g., white or a very pale yellow) to ensure a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. For graphical elements and user interface components, a contrast ratio of 3:1 is required. When using this color for backgrounds, similarly light foreground elements are required. It's recommended to use color contrast checking tools to verify compliance with accessibility standards and to test the color combination with real users, including those with visual impairments, to ensure optimal readability and usability.
Shades
Digital Color Formats
Alternative colors
Applications
Website Header
St Tropaz can be used as the primary color for a website's header or navigation bar. Its calming and professional hue can create a trustworthy and reliable feel for visitors. Complementary colors like light grays or yellows can be used for text and interactive elements to ensure readability and visual appeal. The deepness of this color allows to give a feeling of seriousness, stability and trust, key aspects for corporate or business websites. Using it in combination with clean and modern design creates a perfect and professional online presence.
Fashion Design
This color can be incorporated into fashion design, particularly for evening wear or formal attire. Its rich tone adds sophistication and elegance to garments. Accessorizing with metallic accents like silver or gold can further enhance the luxurious feel. Moreover, the choice of fabric will determine the impact that #275A8D has on a clothing piece. A shiny silk will reflect light differently than a sturdy cotton fabric.
Corporate Branding
St Tropaz is suitable for branding and logo design, especially for companies in the finance, technology, or consulting sectors. It conveys a sense of stability, trustworthiness, and expertise. Paired with a clean, modern font, it can create a strong and memorable brand identity. This color is perfect for companies that want to showcase themselves as reliable partners and professional service providers.