San Juan
General Information about #274D73
The hexadecimal color #274D73, also known as San Juan, is a dark shade of blue-gray. It evokes feelings of calmness, stability, and sophistication. In the RGB color model, it consists of 15.29% red, 30.2% green, and 45.1% blue. In the CMYK color model, used for printing, it is composed of 66.15% cyan, 33.01% magenta, 0% yellow, and 54.9% black. This color is often associated with professionalism, trustworthiness, and intelligence. Its muted tone makes it versatile for a variety of design applications, from web interfaces to interior design schemes. The color is named "San Juan" suggesting a connection to the sea or a coastal environment. The hex code translates to RGB values of R:39, G:77, B:115.
The color #274D73, also known as San Juan, presents some accessibility challenges, particularly when used as text against a white background. Its relatively low luminance can result in insufficient contrast, making it difficult for users with visual impairments to read the text effectively. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. To improve accessibility, it's advisable to pair #274D73 with lighter background colors or to use it for larger text elements where the contrast requirements are less stringent. Another option is to implement text shadows or borders to enhance the visual separation between the text and the background. When using this color for interactive elements, ensure that sufficient visual cues are provided to indicate the element's state, such as hover or focus states. Tools like contrast checkers can help evaluate and optimize the contrast ratio for web content.
Shades
Digital Color Formats
Alternative colors
- #386589
A slightly lighter shade that provides better contrast against white backgrounds while maintaining a similar aesthetic.
- #1a3352
A darker shade for backgrounds or elements needing strong visual presence.
- #4A6496
Use #4A6496 to achieve a calm and professional feel, suitable for interfaces that require a soothing aesthetic.
Applications
Web Design
In web design, #274D73 is often used for navigation bars, headers, and other prominent UI elements to create a sense of depth and sophistication. Its calming nature makes it suitable for websites in the finance, technology, or healthcare industries, where trust and stability are important considerations. When using this color, be mindful of its accessibility. Always provide adequate contrast ratios and visual cues to ensure that all users can easily navigate the site. Complementary colors like soft yellows or light grays can be used to create a balanced and visually appealing palette.
Interior Design
In interior design, #274D73 can be used to create a sophisticated and calming atmosphere. It works well in bedrooms, living rooms, or home offices, where a sense of tranquility is desired. Pair it with lighter neutrals like beige or cream to prevent the space from feeling too dark. Accents of metallic gold or silver can add a touch of luxury and warmth. Consider using this color on walls, upholstery, or decorative accessories to create a cohesive and inviting space.
Fashion
In fashion, #274D73 can be used to create a classic and understated look. It's a versatile color that can be worn in both casual and formal settings. Pair it with lighter colors like white or light blue for a fresh and summery look, or with darker colors like black or gray for a more sophisticated and edgy style. Accessories in metallic tones or vibrant colors can add personality and interest to the outfit. This color is suitable for creating a variety of looks, from preppy to chic.