Chambray
General Information about Chambray (#274B8D)
The hex color #274B8D, commonly referred to as Chambray, is a deep and muted shade of blue, evoking a sense of tranquility and sophistication. In the RGB color model, it consists of 15.3% red, 29.4% green, and 55.3% blue. Its CMYK representation is 0.72, 0.40, 0.00, 0.45, meaning it's composed of 72% cyan, 40% magenta, 0% yellow, and 45% black. This color is often associated with trust, intelligence, and stability, making it a popular choice for branding in corporate environments. Chambray's subtle nature also lends itself well to creating calm and balanced visual experiences in both web and print design. It is a versatile color that can be used effectively in a variety of contexts.
The color #274B8D, also known as Chambray, presents moderate accessibility challenges. Its contrast ratio with white text is approximately 4.6:1, which meets WCAG AA standards for normal text sizes but falls short for larger text (18pt or 14pt bold) where a contrast ratio of 3:1 is required. When using this color for text, consider pairing it with lighter shades of gray or off-white to improve readability for users with visual impairments. Additionally, avoid using it for essential interactive elements without sufficient contrast, as this can hinder usability for individuals with low vision or color blindness. Ensure that all meaningful content is still discernible even when viewed in grayscale to account for users with achromatic vision. For buttons and links, provide additional cues such as underlines or icons to enhance discoverability.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Backgrounds and Accents
Chambray (#274B8D) can serve as a sophisticated background color for website headers or footers, especially for businesses wanting to convey trustworthiness and stability. Its depth creates a professional impression, effectively highlighting essential navigation elements and contact information. In user interface design, this shade works well for secondary buttons or subtle accents, avoiding distraction from primary calls to action while maintaining a cohesive and polished visual experience. The color also complements minimalist designs and photography-focused websites.
Fashion and Apparel
In fashion, Chambray translates beautifully into elegant evening wear or professional business attire. Imagine a sleek cocktail dress or a tailored suit in this hue, paired with silver or gold accessories for a touch of glamour. The color exudes confidence and style, making it suitable for special occasions or important meetings. Furthermore, it can be incorporated into everyday wear, such as a chic blouse or comfortable sweater, adding a touch of understated sophistication to casual ensembles. Chambray pairs well with neutral tones like beige, gray, and white, or bolder colors like coral and mustard for a pop of contrast.
Interior Design and Home Decor
For interior design, Chambray can be used to create a calming and inviting atmosphere in living rooms, bedrooms, or home offices. Consider painting an accent wall in this color to add depth and visual interest, or using it for upholstery on sofas, chairs, or headboards. It pairs well with natural materials like wood, stone, and linen, creating a harmonious and organic feel. The color also works well in nautical-themed rooms, evoking a sense of serenity and connection to the sea. It can also be used in accessories such as cushions, curtains or rugs.