Te Papa Green
General Information about Te Papa Green
The hex color #274B39, also known as Te Papa Green, is a dark, muted shade of green. It evokes a sense of nature, earthiness, and tranquility. In the RGB color model, it is composed of 15.3% red, 29.4% green, and 22.4% blue. The color is often associated with environmentalism, sustainability, and organic products. Its subdued nature makes it suitable for creating a calming and sophisticated atmosphere in various design applications. It is not a particularly vibrant color, instead leaning towards a more understated and reserved aesthetic. This color can be used to convey a sense of reliability and stability, making it a popular choice for brands that want to project an image of trustworthiness and responsibility.
The hex color #274b39, also known as Te Papa Green, presents some accessibility challenges. Its relatively low luminance value of 0.066 makes it difficult to achieve sufficient contrast with lighter text or background colors. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Using #274b39 for text on a white background (or vice versa) will likely fail these contrast tests, making it difficult for users with visual impairments to read the content. To improve accessibility, consider using a lighter shade of green or pairing it with darker text. Tools like contrast checkers can help evaluate and adjust color combinations to meet accessibility standards, ensuring content is perceivable to a wider audience.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design for Environmental Organizations
Te Papa Green is suitable for website headers and footers to create a sense of nature and tranquility. It can be used for navigation bars to provide a subtle contrast against the main content area. Using this color for backgrounds of call-to-action buttons can make them stand out without being too jarring. For data visualization, this color can represent environmental or ecological data, providing a thematic connection to the content. The color can also be used for icons related to nature, sustainability, or conservation efforts. It provides a professional, yet approachable look, ideal for organizations focused on environmental stewardship. Ensure sufficient contrast with text to maintain readability.
Fashion, Interior Design, and Branding
Te Papa Green can be utilized as an accent color in fashion design, particularly for outdoor and earthy collections. It could be applied to accessories like scarves or belts to complement neutral-toned outfits. In interior design, this color works well for accent walls in living rooms or bedrooms to create a calming atmosphere. It's a good choice for upholstery on chairs or sofas, adding a touch of natural elegance to the space. Furthermore, Te Papa Green could be incorporated into branding materials for businesses aiming to convey a sense of sustainability and environmental consciousness. It could be used in logos, packaging, and marketing materials.
Data Visualization
This color is suitable for data visualization, particularly in representing environmental or ecological datasets. Its natural feel aligns well with themes of sustainability and conservation, making it ideal for charts and graphs related to climate change, forestry, or agriculture. The color could be used to highlight key trends or differences in environmental metrics, providing a clear and intuitive visual representation of complex information. Ensure good contrast with other colors used in the visualization to maintain clarity and prevent misinterpretation of the data. Consider using it alongside complementary or analogous colors to create visually engaging and informative graphics.